Business Intelligence White Papers and Demos

Many sales executives are also overlooking some key “moneyball” metrics and doing business the old-fashioned way, by relying on unscientific or indirect guides to track and predict their results. To succeed, organizations need to do what Billy Beane did: jettison the conventional “wisdom” and introduce the right metrics. Then they can dramatically improve results and add an element of predictability and clarity to the often-murky sales process. Here are five moneyball metrics that sales execs can't afford to miss.

Determining the right mobile BI strategy and solution can be challenging amid a mass of conflicting vendor claims, analyst reports, and social discussions. As a result, some organizations unintentionally end up adopting BI solutions that actually cripple their sales professionals' ability to grow and manage their pipeline while in the field. To ensure your organization helps instead of hinders your sales efforts, the following four aspects of mobile BI have a direct impact on your sales success and need to be evaluated by your corporate decision makers as they consider their mobile BI strategy.

Think of that executive you know with her head always bent to her smartphone, checking several different dashboards, and lost somewhere in the datasphere. Got that picture clearly in your mind? Good. That’s not the kind of data-driven CMO we’re talking about. The data-driven CMO has seven little secrets that give her an edge on even the most numbers-bent executives out there. She gets the stories she needs from the information she has, and she executes informed campaigns that keep turning heads. These seven secrets will help you extract greater value and more revenue out of the data you currently have.

Marketing has reinvented itself as a fascinating hybrid of right and left-brain activities.Remember that gorgeous campaign championed by your graphic designer? Now, you have a means to evaluate it by something other than artistic merit. The mountains of data at your fingertips enable you to optimize and enhance your initiatives in ways never before possible. But with all this new information cascading onto marketers' computers, the biggest challenge is figuring out how to consume data and translate it into better decision-making. How is this accomplished? The answer for an ever-increasing number of successful professionals is an effective marketing dashboard.

Your relationship with your data can be a lot like a love affair. Think about it. At first you’re head over heels. Then, suddenly, there’s a distance. Information that used to flow freely is withheld. Simple questions go unanswered. Before, the world seemed so certain. Now it’s all confusion. You just don’t know where you stand. It’s time to admit: your data doesn’t love you anymore.

Time and again, BI projects don’t meet objectives, don’t connect with users and don’t get the right information to the right people at the right time. In offices everywhere, business intelligence is the butt of endless water-cooler jokes—the corporate oxymoron, the poster child for overpromising and underdelivering. But it doesn’t have to be this way. Done right, BI is one of those rare strategic initiatives that has the power to deliver real value and make companies more competitive—especially now, as the volume of actionable data available to firms rises daily.

Sales benchmarking represents a source of sustained competitive advantage for corporations today. The second largest cost item on a company's financial statement is SG&A expense which typically represents 30%-40% of revenue.

This white paper reviews the issues and the solutions for the multi-organizational enterprise to manage both its sales and financial components, including requirements for addressing differing currencies, taxation rules and local and consolidated reporting.

One of the great drivers in terms of the value proposition for selling a Managed Print Services solution to your current customers is to promise to lower their total cost or printing.