Matthew Richards, IT manager at the Sydney-based subsidiary of the German surgical instrument maker, says the biggest users of the company’s Maximizer CRM system also happen to be its most successful sales reps.
The Registered Training Organisation, which offers sport and recreation, fitness and management courses from school-based to diploma level, was an existing Maximizer CRM user. After a fresh look at the market, it has stuck with Maximizer, but migrated to a subscription-based cloud service.