The Internet is going social. Companies and organizations that continue to rely on one-dimensional static websites are missing out on opportunities to more deeply connect with their customers. If your business isn’t actively focusing on social communities, you are limiting your opportunities for connections, engagement, loyalty, and revenue.
Every day Internet users share 4 billion items on Facebook, 200 million items on Twitter and 1 billion items on Google+. Social has become a fundamental aspect of Internet life with over 90% of online adults using the social web daily. It has altered the decision path for customers – the way they think, act and buy. If your business isn’t actively focusing on social communities you are missing opportunities for connections, engagement, loyalty, and revenue. Social lets you shift your customer conversations from monologue to dialogue.