The most important part of your web presence is the platform that powers it. A Content Management System (CMS) is a web platform that allows users to centralize data, edit, publish, and modify content on a single back-end interface. Primary goal of a CMS: Enable non-technical users to seamlessly manage content and customer interactions on their websites. Review 5 Essential Features of a CMS and ensure that you're powered by the right platform.
Redesigning your website? Don’t know where to start? Not to worry, we’ve got you covered. By the time you finish reading this 5 step guide, you’ll have a solid plan to get you on your way to a brand new site. Get ready to attract, engage, nurture and convert your visitors!
This white paper will help you build a case for content management by showing you how a web content management (WCM) system can reduce the cost of your current website-based marketing efforts while increasing your return on investment.
The success factor for any community is engagement. The more time users spend interacting with your site and other community members the deeper the relationship they build with your brand. Gamification is a key element in ensuring user engagement. It allows you to optimize your community and get you closer to your customer.
Over the last few years, the web design community has seen a monumental shift in how we think about and create websites, due to the rapid rise of mobile browser use. From initially just making sure a site “worked” on mobile, we are now expected to make sure sites are “optimized” for mobile: providing a great user experience no matter the device viewing a site. There are several ways to accomplish this, and one of the most talked about techniques is Responsive Web Design (RWD).
Seemingly overnight, social has become one of the primary pillars of marketing. Every organization from large global banks to local businesses are involved with opinion sites, Facebook fan pages, tweeting and building online communities of their own.
Today's IT manager has more than enough pressures and responsibilities to fill the daily calendar. Information technology is the backbone of virtually any operation, and supporting it involves a long to-do list, from ensuring easy data access and controlling costs, to responding to network outages and establishing long-term strategies for using emerging technologies.
When it comes to serving mobile users, most websites fail to deliver easy-to-navigate, streamlined information access to the ever-growing number of customers who are browsing and buying with smartphones and tablets—not laptops or desktops.
Choosing a CMS for your organization is a big decision because of the potential effects on time, money, and improvements to essential business processes. So it’s critical to look for and understand the essential features that will address business needs now—and grow with the organization in the future.
At the dawn of every year the lists predicting what the New Year will offer hit the media. 2013 is no exception, and as these lists of coming trends roll out, one industry is usually a key part of publishing that content. It’s time to look at the trends in content management systems (CMS).