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Marketing Arrogance vs. Customer Opinion
Posted Jun 10 2013 by Dr. Emily R. Coleman
My favorite example of marketing arrogance comes from General Motors. A number of years ago, GM introduced a totally redesigned model sedan. Personally, I thought it was exceptionally ugly; it reminded me of a hearse. ... Read More
Reduce Fuel Costs with GPS Tracking Software
Posted Jun 10 2013 by Ryan Driscoll
Unfortunately, the cost of fuel isn’t something fleets can hide from. We all know prices will continue to fluctuate and there’s nothing we can do about it. But, what you CAN do, however, is be ... Read More
Social Maturity: the Future of Social HR
Posted Jun 10 2013 by Miranda Limonczenko
Although nearly every recruiter uses social media to seek out new talent, 75% of leads in human resources and talent management believe their companies are behind the curve in social networking. Hiring managers and recruiters ... Read More
Construction Management Software: A Worthy Investment for Smaller Businesses?
Posted Jun 07 2013 by Kristin Crosier
Small businesses tend to get the short end of the stick when it comes to management software options. As an SMB you automatically have tighter operating costs (unless you were lucky enough to secure a ... Read More
Be Competitively Unpredictable! – Make it Happen Through Innovation
Posted Jun 07 2013 by Stefan Lindegaard
Competitively unpredictable: with innovation, these two words can spell the key to success in today’s fast paced, highly competitive business arena. Yet if your attempts at innovation are humdrum and highly predictable, you will be ... Read More
Going Paperless: Profit Doesn’t Grow on Trees
Posted Jun 07 2013 by Jon Lincoln
It’s estimated that American companies spend $360 to file, find, and reproduce just ONE lost document. Additionally, most businesses reportedly misfile nearly 20 percent of all records, costing $14,000 in lost productivity per worker in ... Read More
The Rise of Talent Management
Posted Jun 06 2013 by Chris Chang
Employees are the single largest investment every company has to make, yet most companies have inadequate tools and metrics to accurately analyze and monitor their effect on the company. Current HRMS software is often outdated ... Read More
Why SaaS Is Nice But a Network Is the Future (Especially for Your Supply Chain)
Posted Jun 06 2013 by Greg Brady
The software as a service (SaaS) model has definitely entered the market as an important trend, but how do SaaS models impact supply chain management? Read More
What Is SoLoMo and Why Should Marketers Care?
Posted Jun 06 2013 by Eric Fullbright
SoLoMo is a relevant marketing strategy that encompasses three major components: social, local and mobile. Utilize this trend to keep pace with consumers. Read More
What You Can Learn from Your Analytics Solution
Posted Jun 05 2013 by Jeff Adelson-Yan
We’re coming to the end of our Re:Adventure series, which means that it’s time to reflect on your journey so far. What is the best way to reflect on the past and assess what you’ve ... Read More