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The Value of ROI Analysis
Posted Mar 26 2013 by Jeff Adelson-Yan
Basically, ROI (return on investment) is a number assigned to an initiative that tells you how much money the initiative made you. ROI analysis allows marketers to implement tracking and analytics that can catalog how ... Read More
The Past (and Future) of SaaS Service Desks
Posted Mar 25 2013 by Doron Gordon
Companies large and small are seeing the wisdom in turning to SaaS for more of their enterprise software, since it avoids the problems of on-premises software, takes advantage of economies of scale, and is far ... Read More
Behind the Software with AlgoSec CEO Yuval Baron
Posted Mar 25 2013 by Mark Aspillera
As the security risks for enterprise networks get more complex it only follows that security measures taken against them follow suit. If you're feeling more than a little overwhelmed by all the micromanagement, help is ... Read More
"Let's Stop the Robots": UserVoice Summit Explores the Future of Customer Support
Posted Mar 25 2013 by Ashley Dotterweich
UserVoice's Summit in San Francisco celebrated the launch of its brand new Touchpoint Toolkit, where the discussion centered on how customer support is leaning into the values of transparency and friendly, casual interactions. This brings ... Read More
4 Essential Tools for Growing Your Small Business
Posted Mar 22 2013 by Bradford Shimp
When you started your business, you may have had visions of customers beating down your door to buy from you. Unfortunately, growing a new business takes a lot of hard work. Luckily, there are a ... Read More
Will Lean Manufacturing Save an Ailing Industry?
Posted Mar 22 2013 by Michael Tauscher
The interplay between agile principles developed in the software world and lean principles developed in the manufacturing world has created a cyclical relationship between the two. As the software sector flourishes, the now languid manufacturing ... Read More
Don’t Be Outsmarted by ERP Software Vendors
Posted Mar 21 2013 by Anya Ciecierski
There is no easy way to make a good purchasing decision when it comes to an investment as significant as enterprise resource planning (ERP) software. As such, a CIO must be aware of the hidden ... Read More
Great Technology Deserves Great Marketing
Posted Mar 21 2013 by Francis Moran
Technology companies tend to be engineering-driven, and gears just don’t get marketing, goes perhaps the most common refrain. It’s true that most technology ventures are engineering ventures, but I think marketers are letting themselves too ... Read More
Look Beyond Google to Expand Your Search Marketing Audience by 30%
Posted Mar 21 2013 by Ashley Dotterweich
While Bing and Yahoo! are the underdogs in the search engine world, they can still be valuable assets when it comes to advertising. Implementing search marketing campaigns that span multiple search engines can help you ... Read More
5 Social Media Service Tips
Posted Mar 20 2013 by Ernan Roman
In the past, brands addressed customer service issues by way of a primary channel -- the 'call center.' But now, companies must also monitor, respond, and engage in a variety of social channels. Read More