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Focusing on Relationships, Not Sales, Generates Greater Revenue
Posted Apr 09 2013 by Ernan Roman
Traditional marketing has often focused on getting the sale. Instead, marketers should focus on retention and how to keep more customers for longer periods. Customer Lifetime Value, (CLTV), is a simple equation for helping you ... Read More
Ten Tips for Creating Enticing Calls to Action
Posted Apr 09 2013 by Janelle Johnson
The main point of multi-channel marketing is to stimulate interest that leads to a personalized email conversation with a prospect. That means that despite the attention you’re increasingly paying to social and other new tactics, ... Read More
Cost-Benefit Analysis of Delivering Great Customer Service
Posted Apr 08 2013 by Meredith Thornton
The search for new customers is an expensive business. So why not invest your resources into building a lasting and profitable business relationship with your existing customers? The answer lies in delivering an unparalleled level ... Read More
Implementing ERP is NOT Business Reengineering
Posted Apr 08 2013 by Steven Phillips
Back in the 1990s, Michael Hammer ignited a wave of business reengineering initiatives across the country with his ground-breaking article: Don’t Automate, Obliterate. However, since that time the term “reengineering” has become an overworked word, ... Read More
Let's Talk SiteApps: Behind the Software with Predicta CIO
Posted Apr 08 2013 by Mark Aspillera
If you're serious about your brand's online presence then web design has to be a full-time concern, but what's the best way of identifying what your needs are and finding the apps you need to ... Read More
Spike in Email Undeliverables: 5 Tips for Increasing Delivery
Posted Apr 05 2013 by Ernan Roman
Major email providers such as Gmail, Yahoo, Hotmail and AOL have implemented new algorithms for email deliverability based on "engagement." If your emails are not triggering sufficient interaction, they are likely not to be delivered. Read More
Diving Deeper into PLM and ERP with Chad Jackson
Posted Apr 05 2013 by Michael Tauscher
In my last PLM piece I presented a big picture view of PLM and ERP, their purpose, and in what ways the two systems augment one another to create an environment in which shared information ... Read More
4 SEM Myths Keeping Your Search Marketing Campaign from Taking Off
Posted Apr 05 2013 by Ashley Dotterweich
A search engine marketing campaign is a great way to give your business more visibility online and cultivate viable leads. But the search marketing world is full of misconceptions and myths that muddle the ... Read More
Open Innovation in Silicon Valley: Insights from Big Companies
Posted Apr 04 2013 by Stefan Lindegaard
Together with Silicon Valley Bank, Stefan Lindegaard held an interesting session with a group of senior people from corporate venture units and R&D teams from multinational companies with labs in Silicon Valley. In this blog ... Read More
Picking a CMS for True Extensibility
Posted Apr 04 2013 by Michael Tauscher
Content management systems began as rudimentary frameworks built for bloggers and do-it-yourself web designers, but they’re now the backbone of websites supporting thousands of individuals, companies, and community groups. One of the most important criteria ... Read More