Most Popular Interviews with Software Companies

A Business-Software exclusive series of interviews with software company founders and CEOs

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Most Popular interviews

How Bunchball Uses Gamification to Motivate Your Workforce

"Gamification" is the term coined by Bunchball to describe the use of game mechanics to drive user engagement in non-game contexts. We recently sat down with Bunchball founder Rajat Paharia to talk about the origins of Bunchball, the power of motivation, and the gamification of the workplace.

Freshbooks Brings Simple Invoicing To Small Business Environments

Accounting software doesn’t have to be obscure, at least not with intuitive solutions such as FreshBooks accounting software on the market. We spoke with FreshBooks Chief Marketing Officer Stuart MacDonald about the remarkable international impact of the company’s simple web-based invoicing program.

Let's Talk Lepide: Behind the Software with Aidan Simister

Unlike tools used by other departments, IT software hasn’t been terribly exciting or changed much over the years. Compared to the modern interfaces of sales software, the ease of use that CRM software boasts and the collaborative approach you see used by marketing teams, the platforms IT teams do have are downright dull. Luckily, a group of developers noticed this pattern, and in 2005, set out to change the way IT teams work. Those developers have since shifted the look of the IT software landscape across the globe.

Behind the Software Q&A with Icertis CEO Samir Bodas

We spoke to master entrepreneur, CEO and Icertis co-founder Samir Bodas. We chatted about Icertis' enterprise contract management empire.

Behind the Software Q&A with Typesafe CTO Jonas Bonér

If you're a developer, you're probably aware of the schism between developer platforms. European and US-based Typesafe seeks to provide the next generation of developers with the tools to build reactive applications. We spoke with Typesafe CTO and creator of Akka Jonas Bonér to learn how Typesafe sees the future of enterprise development.

Let's Talk AppBuddy: Behind the Software with CEO Marc Aubin

I first met Marc Aubin, CEO and co-founder of AppBuddy, at Dreamforce 2013, where I was struck by his authentic desire to make customers happy. Here, we discuss how AppBuddy's flagship product, GridBuddy, helps Salesforce users better manage and act on data.

TribeHR Revolutionizes HR Software With Social

Managing hundreds of employees is difficult, but that's where TribeHR comes in. We talked to Joseph Fung, CEO and co-founder of TribeHR, about how the company got its start, the sorts of trends he sees in HR management, and what the next big thing for HR software in the future.

Behind the Software Q&A with Inktank's VP of Community and Marketing

Inktank is helping businesses alleviate that burden with a software storage system based on the open-source project Ceph, which provides a more flexible cluster-based software storage alternative to your standard hardware storage. We spoke with Ross Turk, Inktank's VP of Community and Marketing, about the company's unique subscription offering, the benefits gained from building on Ceph and its plans to transform the software storage industry.

Nimble CEO Jon Ferrara & the Social CRM Revolution, Part 1

Nimble has quickly established itself as a leader in social CRM software, winning awards and recognition from PC Magazine, Gartner, and more. In our exclusive Q&A, Jon Ferrara talks about what makes Nimble unique and shares his insights about the CRM industry and how social has transformed customer relationships.

How j2 Global's Cloud Apps Help Small Businesses Run Better

j2 Global is an organization that’s all about being able to help small businesses be more productive, focusing on mobile apps in particular to deliver on that promise.

Let's Talk Tango Card: Behind the Software with CEO David Leeds

The gift card industry is transitioning to a new kind of gift card -- one that is digital and redeemable in a variety of ways. We chatted with the man on the forefront of this revolution, Tango Card CEO David Leeds, about digital gift cards' influence to the workforce, not only in providing incentive but also in the cards' ability to give to nonprofits, shop locally or do a combination of both.

Let's Talk Workboard: Behind the Software with CEO Deidre Paknad

Workboard has come onto the scene focusing on getting managers their time back through transparency and true collaboration of information. Like a breath of fresh air, the team at Workboard has developed a powerful yet simple solution around struggles that are often emphasized in enterprise environments.

Behind the Software with AlgoSec CEO Yuval Baron

As the security risks for enterprise networks get more complex it only follows that security measures taken against them follow suit. If you're feeling more than a little overwhelmed by all the micromanagement, help is on the way in the form of the AlgoSec Security Management Suite. AlgoSec chairman, president and CEO Yuval Baron took the time to explain to us how his company seeks to make network security policies easy to manage once again.

Behind the Software Q&A with Unanet Technologies' VP of Marketing

The surplus of project management software that overlooks financial planning has made it increasingly difficult for managers to effectively plan and track everyday business activities. That's where Unanet Technologies comes in, offering a range of project accounting and management solutions. We spoke to Richard Hayden, Vice President of Marketing and Product Management, about how the company has carved out a space for itself in the marketplace.

Behind the Software Q&A with DreamHost's VPs of Cloud and Marketing

At first glance, DreamHost seems like an innocent cloud hosting solution, storing domains and backing up files. Peer deeply into the company and discover that DreamHost is much more than just a hosting solution. The company (governed by a democratic system and run without a dime of VC funding) is a pioneer on the open source front. Developers work both within WordPress and OpenStack to help mold the future of open source.

Let's Talk DonorSnap: Behind the Software with Co-Founder Dennis Mueller

Nonprofits require specialized products to address their range of financial, marketing and client relationship management needs. Yet oftentimes these industry-specific solutions are unreasonably priced for the companies that need them most: charities with minimal personnel operating on tight budgets. We talked to Dennis Mueller, co-founder of DonorSnap, about how the company got its start, his exasperation with the layered pricing models of other specialized nonprofit solutions, and why he was such a stickler about DonorSnap's simplistic pricing plan.

Behind the Software Q&A with Zetta.net's CMO and VP of Products

As companies increasingly generate huge amounts of data, the need for enterprise cloud backup solutions has increased as well. We spoke with top enterprise cloud backup solution provider Zetta.net about why companies of all sizes will benefit from cloud backup and archiving software.

Let's Talk RhoMobile: Behind the Software Q&A with Motorola Solutions

Business-Software.com had the pleasure of speaking to Mark Kirstein, Motorola Solutions' Senior Director of Project Management solutions, about the rapid evolution both RhoMobile and Motorola Solutions undertake. We talk about the new developer-centric world, the internet-of-things future, and the complexities of building business software.

DataSift Offers Analytic Insight into Your Social Media Presence

The rise of social media marketing has organizations wondering how they can get real metrics out of their social media presence to determine the overall effectiveness of social strategies. We talked to DataSift CEO Rob Bailey and founder Nick Halstead to find out how they can fill this crucial role by providing across-the-board analytics and serving as the backbone to various social CRM and other applications.

Leveling the Playing Field for Ecommerce

Brightpearls aims to offer big funcionality to small and medium businesses in the area of "commerce management." We interviewed CEO Salman Malik to learn more about the benefits of Brightpearl's unique web-based ecommerce business management platform.

Behind the Software with Mobile PRM CEO Pamela Swingley

We sat down with Pamela Swingly of Mobile PRM to talk about her approach to health care, how she came up for the idea for RememberItNow, why Google Health was such a flop, and what the future of the medical and health industries look like in five years.

Behind the Software with CloudBees CEO Sacha Labourey

These days more and more business processes are moving into the cloud as the progress of technology and competition in the industry improve service and drive down costs. But what about software developers themselves? Sacha Labourey, CEO and founder of CloudBees, tells us how his company provides Java developers the tools for development and delivery.

Gigya Delivers Social Infrastructure and Gamification

Everyone is talking about social media right now, but that doesn't necessarily mean that every company knows how to integrate the benefits of social into their brand and website. To help businesses make this shift, Gigya has made it their mission to deliver a social infrastructure to businesses so that they can create a more immersive and social experience for their users, as well as gain better insights into their customer base.

Behind the Software: Q&A with Kaybus CEO Seenu Banda

By providing users with a consumer-like enterprise platform that collects, organizes, identifies and recommends valuable data, the team at Kaybus moves to take knowledge management to a new level; what they call knowledge automation. In this Q&A with Kaybus we spoke with Seenu Banda, CEO, about the company’s passion for delivering quality knowledge and its fast-growing appeal to customers since coming out of stealth mode.

David and Goliath: Taulia's VP of Products Markus Ament Takes on the Big Guys

Taulia focuses on dynamic discounting: allowing buyers to pay their invoices early against additional discounts, putting money into the pockets of their suppliers faster and easier. VP of Products Markus Ament explains the concept, and the future of supplier networks.

Powering the Future of IT with Piston Cloud

Piston Cloud is the liaison between the OpenStack community and enterprises developing their own cloud. CEO Josh McKenty discusses the importance of OpenStack, the future of the cloud, and how Piston helps other companies be cool.

CumuLogic Redefines Java PaaS

CumuLogic offers a complete platform for running applications in the Cloud. Rajesh Ramchandani, a founder and Vice President of Products at CumuLogic, tells us why building applications in the Cloud is the future for all enterprises.

Behind the Software Q&A with LogicMonitor CEO Kevin McGibben

Just because network stacks continue to get more complex doesn't necessarily mean that the means to monitor them properly have to get just complicated. LogicMonitor operates on that principle, offering dynamic stack monitoring based on a simple Java-based application that can be installed on any device. In this second part of our feature on LogicMonitor we talked to CEO Kevin McGibben to find out more about the company and what it's setting out to do with the product.

Behind the Software: Q&A with EverString CEO Vincent Yang

We spoke with CEO Vincent Yang in this exclusive Q&A with EverString to learn about how the company came to be and how they will play a vital role in the predictive analytics industry.

Workbooks CRM Delivers a Complete View of Business in the Cloud

Workbooks CEO John Cheney discusses how Workbooks helps SMEs gain a complete view of their business, why CRM projects fail, and how Workbooks sets itself apart from other cloud CRM offerings.

Pipedrive Co-Founder Urmas Purde Wants to Do More Than CRM

Pipedrive wants to do more than CRM: they want to help companies sell better. Co-founder Urmas Purde joins us for a discussion on CRM - what it is and what it can be, what the next 5 years will hold, and which companies are worth keeping an eye on.

Confio Brings the Next Level in Database Management Solutions

IT professionals continue to face considerable challenges. The explosion in big data's popularity means more data centers, which means a lot more data to manage. And despite forecasts of (slightly) increased IT spending 2013, many network admins are finding themselves having to deliver more performance with fewer resources.

ParAccel Delivers a High-Performing Platform for Big Data Analytics

ParAccel CEO Chuck Berger discusses the business benefits of big data analytics and how ParAccel’s platform enables organizations to effectively analyze data for business improvement and growth.

Causata Targets Your Marketing with Predictive Analytics

Considering the growing popularity of mobile and the cloud, Causata - a big data analytics provider - is on to something special: their identity graph technology allows companies to connect with their customers in a more personal, targeted manner. Causata's VP of Marketing Brian Stone joined us for a discussion on the challenges of the increasingly web-oriented business workplace and the unique role Causata fulfills in B2C marketing analytics.

Behind the Software Q&A with Couchbase CEO Bob Wiederhold

For this Q&A with Couchbase, we sat down with Bob Wiederhold, president and CEO, to talk about the technology behind NoSQL and how his company is harnessing NoSQL to provide resilient document-oriented databases for a variety of major organizations.

Let's Talk Serena Software: Q&A with Senior VP David Hurwitz

Serena Software revolutionized the app development lifecycle with the DevOps approach. We talked to Senior VP David Hurwitz about what the DevOps revolution means for the top application development software, and how Serena is staying a step ahead of the competition.

How Manta's Online Community Helps SMBs Connect and Grow

Manta is an online network where small businesses connect with other businesses as well as potential customers. More than being a Yelp for small businesses, Manta is trying to positively impact small business revenues by providing a freemium ecosystem where content creation and consumption reinforce each other. We spoke with CEO Pam Springer about how Manta manages to impact these elusive small businesses in a meaningful way.

Behind the Software with Zettaset CEO and President Jim Vogt

We sat down with Zettaset president and CEO Jim Vogt to find out about how their Orchestrator solution seeks to tackle big data problems and plug a gap that, so far, hasn't been adequately addressed.

Is Salesorder the World's Favorite Web-Based ERP?

Salesorder.com calls itself "the world's favorite web-based ERP." And yet, Salesorder.com may not be the first company people think of when they hear that term. CEO Nick Spooner joined us for a talk about their under-the-radar sales strategy, and why their biggest competitors have the wrong business model for SMBs.

Let's Talk RackWare: Behind the Software with CEO Sash Sunkara

Though enterprises are now adopting data management and backup software in droves, many find themselves hindered by vendor lock-in issues, redundant hardware requirements and overly complicated technology and processes. Enter RackWare cloud management. RackWare helps enterprises leverage the cloud to more flexibly back up and quickly recover their data, ensuring valuable company information can be retrieved with ease in the event of a disaster.

Bizo Improves Ad Relevance and Targeting for B2B Marketing

While marketing spend continues to skyrocket, most software providers focus their efforts on solutions for the B2C space. Bizo, however, focuses on helping B2B marketers be more successful. Founded in '08, the company's products are being used by over 600 name brands including American Express, Microsoft, and Verizon. We sat down with VP of Products Chris Mann to discuss the market opportunity and challenges of online advertising as well as the developments marketers need to know about in the coming years.

Behind the Software Q&A with Zingaya CEO

While we were still in the age of impersonal phone trees and dropped cell phone calls, Zingaya helped narrow the distance between customer and service. We had the pleasure of speaking with co-founder and CEO Alexey Aylarov about the next generation of toll-free calling during our Q&A with Zingaya.

Behind the Software with UserVoice CEO Richard White

For many companies, customers are the lynchpin of success. But are you really making the most of these critical relationships? UserVoice wants to get you out from behind the help desk and in front of customers with a suite of tools designed to encourage engagement and yield valuable, actionable data from support interactions.

ReTargeter: A Game-Changer for Online Advertising

Retargeting, the use of cookies to track website visitors and provide customized ads for them on different sites, has the potential to completely upend the way we think about and valuate online display ads. We sat down with ReTargeter president and CEO Arjun Dev Arora to find out more about the growing, controversial field of online marketing and retargeting.

Making Small Business Bookkeeping Easier with LessAccounting

The majority of business accounting software is confusing and difficult to use, which results in bad bookkeeping and frustrated business owners. We spoke with LessAccounting Co-Founder Allan Branch about the issues bookkeepers face, his opinion of QuickBooks and how LessAccounting simplifies accounting for small businesses.

SocialText's Enterprise Tools Are Transforming the Workplace

Socialtext applies Web 2.0 technologies to making work easier and more collaborative. Michael Idinopulos, interim CEO of Socialtext, joined us for a conversation about how social tools have transformed the enterprise and the challenges companies face preparing for a social future.

Behind the Software Q&A with Beachhead Solutions

Beachhead Solutions, a mobile device management (MDM) company based out of San Jose, California, has been aiming to address the gap in mobile device security for small-to-medium-size businesses, a segment of the market where many organizations simply operate with no security solution at all.

Behind the Software Q&A with tibbr

With the amount of social collaboration tools out there today it's really easy to get overwhelmed. The best social collaboration tools make good on moving their conversations past simple extensions of watercooler conversation. Enterprise software veterans TIBCO have created just such a standout in the form of tibbr. We sat down with Sriram Chakravarthy, VP of products and engineering for TIBCO, to learn more about how the team is setting tibbr apart.

Making CRM Simple with Really Simple Systems

Perhaps the biggest challenge for CRM vendors is to get users to actually adopt their software. John Paterson, CEO and founder of Really Simple Systems, believes CRM systems tend to be over-complicated. We spoke with John about the success of his "quick and easy" CRM solution, the future of CRM, and how to increase user adoption.

Contactually: Social CRM That Works Right in Your Inbox

With the amount of complexity that's going into CRM systems these days, it's easy to lose sight of the segment's original purpose: to help an organization keep track of its customer relationships. Contactually, a cloud-based CRM service, aims to bring CRM back on track by integrating relationship-building into your email inbox, the tool you use the most throughout the day. We talked to CEO Zvi Band about the Contactually philosophy of CRM.

Behind the Software Q&A with Netwrix CEO Michael Fimin

IT security software vendor Netwrix equips businesses to better manage their security and compliance through its change auditing software. In this Q&A with Netwrix CEO Michael Fimin, we talk about how the company's change auditing tool -- Netwrix Auditor -- offers improved visibility of IT processes to help companies of all sizes protect against security and compliance threats.

Let's Talk xTuple: Behind the Software with CEO Ned Lilly

"Even if the eastern seaboard falls into the Atlantic Ocean tomorrow and xTuple the company goes away, all our customers and open source community users have a level of insurance and security that the most pampered customer of SAP doesn't have today." We spoke with Ned Lilly, CEO of xTuple and author of blog the ERP Graveyard, to see how xTuple applies open source ethos to the business software world.

Behind the Software Q&A with BigDoor VP of Sales

Seattle-based BigDoor may be one of the leaders in the gamification field, but they want to make it clear that they're not just another gamification vendor. Rather, they focus on building loyalty and engagement in a meaningful way. VP of Sales Gavin Hewitt talked to us recently about what sets BigDoor apart from the competition, and how the company plans to grow in 2013.

Behind the Software Q&A with Plutora Co-Founders

Australian startup Plutora is revolutionizing the release management industry by shifting the focus to end-to-end release management obligations and customer needs. We spoke with Directors Sean Hamawi and Dalibor Siroky about their relocation to the US and commitment to bringing simplicity and transparency to the now-complex space.

Let's Talk Act-On: Behind the Software Q&A with CMO Atri Chatterjee

Traditionally, marketing software has trapped customers with inflexible year-long contracts. We talked with Act-On CMO Atri Chatterjee about the company's decision to offer month-to-month contracts, why their platform is ideal for small teams, and their commitment to assisting customers with the complete marketing lifecycle.

1010data Delivers Big Data as a Cloud-based Spreadsheet

1010data doesn't believe good technology needs to be complex. Their Big Data analytical solution is a trillion-row spreadsheet that lives in the cloud, paving the way for a future where data analysis is shared between buyers and suppliers. CEO Sandy Steier joins us for a discussion on what Big Data really means to businesses, and why Hadoop and virtualization are the wrong technologies to focus on.

Let's Talk TeamSupport: Behind the Software with CEO Robert Johnson

Today’s standout customer service software solutions are devising platforms to help companies (and consumers) avoid the inevitable conversation loop that comes from speaking with an unqualified individual. We talked with TeamSupport CEO Robert Johnson about the foundation of their unique customer service solution, and how their SaaS service product helped the company successfully navigate the recession.

Let's Talk inFlow: Behind the Software with Co-Founder Stephen Fung

inFlow is an top inventory management software solution designed around a deep understanding of the company's users. We sat down with Stephen Fung, co-founder of inFlow, to chat about the rewarding challenges of providing affordable -- even free -- inventory management solutions for small businesses.

Behind the Software Q&A with Thunderhead.com VP of Product and Industry Solutions

Today's CRM solutions must be highly flexible and scalable to meet the demands of customers who conduct business on a number of different platforms and channels. With a true cloud engagement platform, Thunderhead.com has positioned itself as a major provider, offering solutions that facilitate engagement via diverse contexts and platforms.

Let's Talk Liferay: Behind the Software with CMO Paul Hinz

Liferay has always defined itself as an enterprise portal software company free from VC funding. Without stakeholders, Liferay serves as a "ray of life," cultivating a rich office culture that encourages developers to become philanthropists, travel, and provide relief to devastating natural disasters. We had the pleasure of speaking to Liferay CMO Paul Hinz about Liferay's accomplishments, both on its CMS platform and within its open source community.

Behind the Software Q&A with ServiceMax CEO Dave Yarnold

Despite the ubiquity of field service across tons of different industries, a lot of organizations, especially smaller ones with shorter reach, manage their field service branch using amazingly primitive means (think whiteboards and clipboards). We talked to ServiceMax CEO Dave Yarnold about bringing automation to this low-tech sector.

Xero Gives QuickBooks Accounting a Run for Its Money

Business-Software.com talked with Xero’s President of US Operations Jamie Sutherland about their product’s unique approach to small business accounting software and how the company plans to shake up the industry’s existing hierarchy.

ClaritySoft Brings CRM Back to Its Roots

CRM software is rapidly evolving to reflect trends like social and cloud, but when it comes to making sales nothing is more important than solid core CRM functionality. This is the philosophy of ClaritySoft CEO Steve Schade, who joined us recently to talk about his company’s focus on delivering a powerful, intuitive CRM, unburdened by superfluous features.

Behind the Software Q&A with Aerohive

As mobile devices become a more integral part of the workplace, organizations must find new ways to provide reliable, secure Wi-Fi connections. Aerohive is shaking up traditional Enterprise Wi-Fi systems by providing smarter, simpler Wi-Fi networking solutions. We talked Matt Gast, Director of Advanced Technology, for a look at what's coming next for Aerohive.

Behind the Software Q&A with Kaseya CMO Bob Davis

Business-Software.com spoke with Kaseya CMO Bob Davis about the challenges of IT in the world where technology isn't confined to a single office building, and how Kaseya's revolutionary approach is working to make IT management less of a headache for everyone.

Let's Talk Continuuity: Behind the Software Q&A with CEO Jonathan Gray

We spoke with Continuuity CEO Jonathan Gray about how in its short period of existence the company has drastically altered the Big Data industry, constructing a Platform-as-a-Service (PaaS) Hadoop framework designed by developers, for developers.

Behind the Software Q&A with Midokura CEO Dan Mihai Dumitriu

MidoNet, the flagship product from vendor Midokura, is a network virtualization system with a distributed architecture that simplifies and stabilizes your system network. In this exclusive Q&A with Midokura CEO Dan Dumitriu, we talk about MidoNet's value as a virtual network provider and the importance of scalability in network virtualization.

Behind the Software Q&A with Zephyr CEO Samir Shah

We spoke with Zephyr CEO and co-founder Samir Shah about how Zephyr, with its deep integrations with top products, is the only real-time test management tool that can handle the needs of agile development teams.

Shoutlet Targets Your Marketing & Increases Engagement with Enterprise Social

Shoutlet is a social media platform that uses intelligent data analysis to help connect companies with their core audience in a non-disruptive but highly targeted manner. Companies can build meaningful relationships with their audience based on their social media behavior. We spoke with CEO Jason Weaver about the social media revolution, why Shoutlet is more than Buffer or HootSuite, and what the future of social looks like.

Appian Merges Social Media with BPM [Q&A]

Enterprise social has seen huge consolidations in the past few years, but the verdict is still out as to whether it gives any real productivity boost. We talked to Matt Calkins, CEO of Appian, to find out how they're ensuring productivity by merging social with Business Process Management.

Social@Scale: Sprinklr Reimagines Relationship Management

Sprinklr takes social relationship management seriously. Focused on developing a robust product built to grow as the social marketplace evolves, Sprinklr is in it for the long run. Since its inception in 2008, the company has diligently picked up over 100 Fortune 1000 customers. We spoke with CEO and founder Ragy Thomas about what makes Sprinklr so unique and successful, what challenges companies are facing in the social age, and what the future of social will hold.

Behind the Software Q&A with Vanilla Forums CEO Luc Vezina

With a modern user interface, social integration and robust mobile access, Vanilla Forums is changing the face of community forum software for the better. Despite the potential setbacks caused by new social trends, Vanilla has emerged as an industry leader in the forum segment. We spoke with CEO Luc Vezina to learn more about the company behind the forums.

Behind the Software Q&A with Novatus VP of Sales and Marketing

At the heart of all modern businesses is the contract. Sales and legal operate on a daily basis writing, reviewing and editing contracts, and those are just two departments out of many others. There's more to managing contracts than just being a simple file repository though, and vendor Novatus is on the forefront of expanding the definition. We talked to senior vice president of sales and marketing Jeffrey Bosworth to learn more about the Novatus approach.

Let's Talk Box: Behind the Software with COO Dan Levin

These days Box is one of the top cloud storage solutions interested in enterprises, the cloud and the associated challenges. We talked to Chief Operating Officer Dan Levin about Box's overall strategy and its view on the direction of the industry.

iQuate Monitors Your Network's Inner Workings

Keeping track of IT assets on a big network is challenging enough; monitoring all your applications and software license compliance to boot seems impossible. iQuate, however, does just that, bringing visibility to virtually everything happening on an enterprise-grade network. Founder and CTO Jason Keogh talked to us about the ways iQuate can be a cost saver for any business.

Let's Talk Jitbit: Behind the Software with Founder Alex Yumashev

Jitbit is a small company with a big customer base. A Help Desk software provider, Jitbit counts Intel, Chevron, Philips, Siemens, and Vodafone among their 500+ customers. We sat down with founder Alex Yumashev to learn the secret of his success, and to understand how Jitbit can help companies both small and large supercharge their help desk team.

Let's Talk Tradeshift: Behind the Software with CEO Christian Lanng

According to Tradeshift CEO and co-founder, Christian Lanng, today's business processes are broken because they're bogged down by user-unfriendly software solutions that aren't keeping up with the needs of a growing online economy. In addition to providing a completely free e-invoicing platform to suppliers, Tradeshift is going one step further and delivering a complete business network in the cloud.

BonitaSoft and the Democratization of Open Source Business Process Management

Business Process Management (BPM) software has typically been seen as the domain of huge developers like IBM and Oracle and the huge enterprises who can afford their solutions. BonitaSoft contends, however, that the benefits of BPM can extend to small and medium-size businesses too, and they know how to do it. We spoke to BonitaSoft vice president of marketing Mac McConnell to find out more about how open source--and a highly competitive price point--are helping in its goal of democratizing BPM.

Let's Talk Gameplan: Behind the Software with Bulldog Solutions CEO Darin Hicks

We went behind the software with Darin Hicks, CEO of Bulldog Solutions, to talk about the company's revolutionary marketing planning solution Gameplan and the industry's incredible need for a CMO-utilized tool to oversee and better account for corporate marketing activities.

Build Brand Advocacy through Online Communities with Lithium

We sat down with Lyle Fong, co-founder and Chief Strategist of Lithium Technologies, to talk about what Lithium's vision for social looks like, how enterprises can harness their communities for better engagement with the brand, and which social companies are truly innovating in this new world.

InsightSquared Brings Big Data to Small Businesses

Business intelligence solutions for small businesses are almost non-existent, which is where InsightSquared steps in. We interviewed InsightSquared CEO and Co-Founder, Fred Shilmover, to talk about InsightSquared's origin story, the future of BI, and why even small businesses have need for big data tools.

WordStream Helps You Breathe New Life into Your Search Marketing

With more and more businesses becoming savvy in Internet and search marketing, it also becomes more difficult for smaller businesses to stand out in the online noise. We took some time to speak with WordStream founder and CTO, Larry Kim, about how WordStream helps small businesses stay on top of their search marketing.

The Competitive Edge of Cloud Apps Built on Force.com

FinancialForce develops cloud-based apps to help run your business more smoothly in the areas of financial management and professional services automation. Built on salesforce.com's Force platform, FinancialForce's strength lies in building business logic around existing cloud technology. We sat down with President & CEO Jeremy Roche to talk about the benefits of Force.com, the importance of social, and succeeding in the increasingly complex world of cloud apps.

Behind the Software Q&A with Apptegic CEO Karl Wirth

During our Q&A with Apptegic, we spoke with CEO Karl Wirth about how he and co-founder and CTO Greg Hinkle are converting raw data into actionable intelligence.

Behind the Software Q&A with Asana

Certain types of business software aren't all that easy to figure out, but the benefits of social collaboration (better organization of your tasks and projects) are self evident, and Asana has been at the forefront of providing just that. We talked to Kenny Van Zant to learn more about the company and its plans for the future.

Run IT Like a Business With Apptio TBM

Apptio's Technology Business Management solution represents a fresh take on managing the cost, quality, and value of IT services. Apptio Director of Product Marketing John Novak joined us to speak about the IT management challenges facing businesses today, and how Apptio is innovating to create a top IT management software solution.

Let's Talk Octopus HR: Behind the Software with Director Paul Beaumont

UK-based Octopus, a privately owned, domestically focused vendor in a segment filled with big-name acquisitions, has crafted a SaaS HR solution geared towards smaller businesses and enterprises that addresses intuitiveness gap.

Stitch Labs Offers Multichannel Inventory Management for Small Businesses

The mainstream appeal of DIY crafts and advances in ecommerce technology have created a climate where small businesses can thrive. But when these businesses sell products across disparate online and offline marketplaces, managing inventory becomes a challenge. We recently spoke with Stitch Labs co-founder Jake Gasaway about how their inventory management platform is helping customers manage orders more efficiently to meet their true growth potential.

Nirvanix Brings Petabyte-Scale Data Storage to The Cloud

Nirvanix offers secure, flexible cloud storage for public, private, and hybrid clouds. We spoke to CEO Scott Genereux about the opportunities and challenges data and cloud hosting of such large volumes and where cloud storage is headed.

Behind the Software Q&A with Convercent's CEO and Chief Product Officer

In an industry inundated with dry segment names, Governance, Risk management and Compliance (GRC) may be one of the most prosaic of them all. However, the name belies the fact that many companies use this software as their means of training and tracking employees on their core values. We sat down with Patrick Quinlan and Philip Winterburn, CEO and chief product officer of Convercent, respectively, about how their new brand of compliance software speaks to a world where more and more companies are placing their values and ethics at the forefront of what they do.

CloudPassage Delivers Elastic Security in a Dynamic Cloud

Cloud computing has dramatically changed the way organizations approach security. CloudPassage co-founder and CEO Carson Sweet explains how Halo can deliver scalable, elastic security in public and hybrid cloud environments, and how it bridges the gap between traditional data center security and security in dynamic cloud environments.

MapR Technologies Brings Hadoop to the Enterprise and Beyond

MapR Technologies brings Hadoop to businesses and enterprises, helping them realize actual results with high-powered Big Data management and analytics.

Behind the Software with Embarcadero Technologies' Director of Product Management

We talked to Embarcadero Technologies' Director of Product Management John "JT" Thomas and learned how Embarcadero's latest product, RAD Studio XE4, brings the best of both worlds to developers.

eTrigue Marketing Automation for a New Era in Marketing Campaigns

What does eTrigue marketing automation software do to help its customers and clients adapt to the changing marketing world? Jim Meyer, VP and General Manager of eTrigue spoke with us about eTrigue DemandCenter.

Empower Your Sales Team with Stride's Deal Management

Stride is not your everyday CRM system: rather than doing contact management, the company provides a software solution for deal management, allowing salespeople to more effectively focus on revenue-generating opportunities rather than mindlessly entering contact information. Co-founder Andrew Dumont joined us for a discussion on what sets Stride apart in the increasingly crowded CRM space.

Forget About CRM: Yesware Can Fix Your Broken Sales Processes

While many fully-featured CRM products like Salesforce CRM offer extensive functionality, Yesware contends that the majority of it is locked up at the executive and managerial levels. Founder and CEO Matthew Bellows talked to us about how his Gmail-based Yesware solution provides a robust suite of tools that enhance sales performance.

CFEngine Delivers Automated IT Availability

CFEngine is an open source configuration management solution that automates the configuration and long-term maintenance of complex IT systems, from servers to mobile phones and tablets. CFEngine CEO Thomas Ryd recently shared his thoughts on the major disruptions in IT, and explained how the current generation of configuration management solutions is ready to meet these changing requirements.

Behind the Software with Bloomfire CEO Craig Malloy

Bloomfire knows the value of content. The top community forum software company allows you to build an online community and engage with your colleagues and customers through knowledge sharing. We sat down with Craig Melloy, CEO and co-founder of Bloomfire, to discuss the ins and outs of how companies can get the most out of their content both in-house and externally.

Aria Cloud Subscription Billing Powers Disruptive Technologies

The rising popularity of the cloud has created a demand for new billing options: pay-as-you-go, subscription, rental, you name it. Aria Systems, a pioneer in cloud subscription billing, supports disruptive, emerging technologies by enabling them to interact with their customers more effectively. CEO Tom Dibble joined us for a discussion on how cloud subscription billing is changing the way business is done.

Let's Talk Arena Solutions: Behind the Software with CEO Craig Livingston

For manufacturers, product lifecycle management software solutions can be the difference between having a stellar launch and an uninspired flop. As the first cloud-only PLM software vendor, Arena Solutions has made a faster PLM software solution that’s both affordable and easy to access. We spoke with CEO Craig Livingston about what places Arena plm software at the cutting edge of the cloud revolution.

Levelwing: Where Business Intelligence and Digital Marketing Expertise Meet

Smarter questions and more meaningful answers are at the heart of the company mission at Levelwing, who combines advanced business intelligence technology with strategic marketing expertise. Since being founded in 2002 the company has been received a number of awards for its technology and its remarkable growth. We spoke to co-founder and managing partner Steve Parker, Jr. to learn more about Levelwing's technology and strategy.

HPCC Systems: A New Approach to Open-Source Big Data

LexisNexis Risk Solutions is a big data veteran, and their HPCC systems are a direct competitor of Apache Hadoop. We spoke with Flavio Villanustre, Vice President of LexisNexis Risk Solutions, on their strategic advances and what the future of big data will look like.

EnterpriseDB Disrupts Oracle's Hold on the Enterprise Database Market

Founded in 2004, EnterpriseDB has made it its mission to disrupt the strangle-hold that Oracle has on the enterprise database industry. We talked to President and CEO Ed Boyajian, who's no stranger to the open source software industry, about open source solutions and the pain-points that enterprises are currently experiencing in database solutions.

Build a Digital Workplace in the Cloud with Igloo Software

Think of your company's knowledge management system--does it invite social collaboration across the enterprise? If you answered no, then IGLOO Software has a solution it wants to sell to you. We sat down with IGLOO's Stephen Rahal to ask some questions about how enterprise social can make good on the promise of boosting productivity and helping accomplish tasks.

Batchbook: Helping Small Businesses Grow with Social CRM

BatchBlue's Batchbook is a small business CRM solution designed for smaller-scale companies. A co-founder of the Small Business Web, a non-profit for open API start-ups, CEO Pamela O'Hara believes all software should be open and integrated, so that small businesses can have access to the same functionality as large enterprises.

Let's Talk AlienVault: Behind the Software with CTO Roger Thornton

We spoke with CTO Roger Thornton about the company's motto of focusing on underserved businesses, and how AlienVault's innovative solutions are revolutionizing the IT security industry.

Behind the Software Q&A with Opengear CEO Rick Stevenson

Company networks are getting larger and larger, but that doesn't necessarily imply that the same is true for IT staff (or IT budgets). These days a company might multiple sites spread across a huge geographic area, but only one centralized IT team to address the needs of every branch. In this interview we talked to Opengear CEO Rick Stevenson to learn how his company is combining expertise in IT software and hardware to address the challenges of remote IT management.

TECNEX Offers a Fresh Perspective on Medical Software

Low-cost and easy-to-use, TECNEX EMR and practice management solutions offer small clinics a unified platform for finance and clinical data management. We recently sat down with TECNEX founder Moiz Ahmed to discuss innovation, the challenges of EHR adoption and the advantages of being a newcomer in the medical software arena.

Roambi Brings Mobility and Simplicity to Business Intelligence

Think of an image for business intelligence and you'll most likely envision something static and immobile--sprawling data centers full of warehoused data, visualization software bound to desktop workstations and demo presentations full of sterile, un-intuitive visuals that further confuse rather than clarify. Roambi's sleek flagship solution addresses those two BI issues: mobility and accessibility. We talked to Roambi president of product innovation Quinton Alsbury to find out about how they seek to democratize the power of BI.

Behind the Software Q&A with SwiftStack CEO Joe Arnold

As disasters of all varieties increasingly threaten the security of business data archives, more companies are turning to software-defined storage models for safer and more affordable data storage. SwiftStack is one such software-defined storage platform, built on the open source project Swift and featuring a simple yet scalable and secure object storage model. We spoke with SwiftStack CEO Joe Arnold about the platform's value as a software-defined storage platform.

Behind the Software Q&A with Unleashed Software CEO Gareth Berry

For this edition of Behind the Software, in our Q&A with Unleashed Software CEO Gareth Berry we discussed the company's decision to develop a cloud-based system and how their system is able to comprehensively address the unique demands of an inventory-driven operation.

Behind the Software Q&A with Genoo President Kim Albee

Marketing automation software vendor Genoo helps eliminate weak links in business marketing techniques with an all-in-one platform, personalized support and a wealth of helpful resources. We talked with Kim Albee, President of Genoo, about the company's decision to cater to small and midsize business needs and the qualities that make a marketing solution successful.

Brew Up Great Content at Social Scale with Percolate

Percolate has only been around January 2011, but they've already started to revolutionize the way businesses use social media to a healthy list of big brands. The New York-based company is growing quickly and spreading the word about its mission to create content "at social scale." We talked to founder James Gross about the origins of the company and about how Percolate is changing the way companies consume ideas, create content and build brand identities through social media.

Demandbase Converts Your Web Traffic To Sales

Increasing traffic and visibility is key for sales-oriented businesses on the web. But how many of those hits translate into actionable leads for the company? Demandbase has developed a technology that addresses this issue by unveiling the identities of every company that visits your site. We talked to Demandbase CEO Chris Golec to find out more about this hot technology.

ReadyPulse Brings Social Testimonials to the Retail World

We talked to Dennis O'Malley, co-founder and CEO of ReadyPulse, to talk about social testimonials and how businesses can leverage their existing brand advocates for better social media marketing.

Automate Infrastructure and Rule the Cloud with Opscode

Opscode helps companies develop fully automated server infrastructures through their flagship product, Chef. Adam Jacob, one of the founders of Opscode, shares his insights into the business benefits of automation, where the infrastructure automation industry is headed, and how Chef and Opscode fit into that landscape.

How Get Satisfaction Transforms Customer Engagement

Get Satisfaction powers customer engagement through online communities, connecting prospects with customers to create an open two-way dialogue and drive sales. This new generation of social forums allows companies to market directly to their audience and have that audience be brand advocates in return. We spoke with Get Satisfaction's VP Marketing Azita Martin on the opportunities and challenges of the second generation of social and how they will affect the future of community forum platforms.

Behind the Software Q&A with BlueLink CEO Mark Canes

For our Q&A with BlueLink, we spoke with CEO Mark Canes on the origins of his company, the development of the ERP industry and how to design systems that speak to the needs of smaller organizations.

Uzi Shmilovici of FutureSimple Talks to Us About Making CRM Easier with Base

We talked with Uzi Shmilovici, CEO and founder of FutureSimple, on why he started developing software for small businesses, how Base CRM came about, and where the future of CRM is headed.

Behind the Software Q&A with Rafter's CEO

There's no way around it; education is expensive. As many as 50% of college students don't finish their degrees due to the high cost of college. But we're on the cusp of an academic revolution, and schools need to find new ways to streamline their processes and save money. Rafter offers just that with Rafter 101, an education content management platform designed to save students and schools save millions. We spoke with CEO Mehdi Maghosoodnia about the benefits that Rafter is bringing to universities across the country, as well as where the education industry is headed in the future.

Bromium Secures Your Network with Hardware Virtualization

All networks can be compromised. As the cloud and mobile gain popularity, companies are struggling to keep access and data secure. But Bromium, hot off a $26.5M funding round, has the answer: hardware virtualization.

Let's Talk Jaspersoft: Behind the Software with CEO Brian Gentile

We talked to Jaspersoft Chairman and CEO Brian Gentile to find out more about the company's business intelligence tools.

Telligent Transforms Social Communities Across the Enterprise

Telligent has set out to provide the tools necessary for building and maintaining customer relationships through social communities, not only so organizations can build a better business, but also so that they can better serve their customers.

Behind the Software: Q&A with Freshdesk's Dilawar Syed

In this Q&A with Freshdesk we spoke with Dilawar Syed, President of North America Operations, about the company's commitment to comprehensive support software, its growing appeal to customers of all sizes and its foray into the IT help desk industry.

Let's Talk Nuiku: Behind the Software with Co-Founder Sean Thompson

Though made possible by previous tech advances, Nuiku has positioned itself at the heart of upcoming industry trends and is here to stay. We spoke with CEO Sean Thompson about how Nuiku is changing the way salespeople do their jobs.

Creating and Publishing Content the Easy Way with Shareist

We spoke with Shareist co-founder and CEO, Scott Jangro, about creating content, helping users bring together various social and publishing tools, and how Shareist grew out of an internal software solution into an online publishing tool.

Let's Talk SiteApps: Behind the Software with Predicta CIO

If you're serious about your brand's online presence then web design has to be a full-time concern, but what's the best way of identifying what your needs are and finding the apps you need to bring those new features? Predicta, a Brazil-based web intelligence company, believes the answer is SiteApps, a web site app store combined with an engine that works in tandem with Google Analytics to scan your site data and provide recommendations on what you need.

Making the Internet More Secure with CloudFlare

Making the Internet safer is no easy task, but that's exactly what CloudFlare has set out to do. We sat down with co-founder Matthew Prince to talk about web security, the cloud, and what CloudFlare does to make the web a safer place.

SugarCRM Ready for Major Shifts in Software Market

CRM software, particularly enterprise-scale CRM systems, are evolving as customer interaction becomes heavily reliant on social and mobile technologies. SugarCRM's CTO discusses their vision of a CRM that promotes an open discussion between the business and its customers.

Behind the Software Q&A with Kona Lead Scott DeFusco

We talked to Deltek VP of products and Kona lead Scott DeFusco about some of the novel marketing and innovative features behind the solution.

Behind the Software Q&A with Percussion CEO Deidre Diamond

For our Q&A with Percussion, we talked to president and CEO Deidre Diamond about how the company is using its ten years as a vendor of web content management to transform the way content management is delivered.

Okta Identity and Access Management in the Cloud

The growing popularity of the cloud and mobile devices has IT departments scrambling to manage users, passwords, and access outside the firewall. Okta offers a powerful platform that addresses the main concern companies have regarding the cloud: security.

Behind the Software Q&A with Revitas President Al Smith

Revitas optimizes complex manufacturing channels and improve distribution techniques with top manufacturing and distribution software solutions. We sat down with President and COO Al Smith to learn how Revitas is reinventing itself for the 21st century.

Let's Talk Crushpath: Behind the Software with CEO Sam Lawrence

With a second round infusion of $6 million and the launch of a great new pitch site feature, Crushpath is poised to revolutionize the sales world for everyone. We talked to CEO Sam Lawrence and SVP of Product Matt Wilkinson, and learned more about what's on the horizon for this innovative young company.

Let's Talk Cloudmeter: Behind the Software with CEO Mike Dickey

The Big Data boom has called many companies' attention to the wealth of information that can be gleaned from user activity online. But once you've pulled together all that raw data, what do you do with it? This week Cloudmeter rolled out two new products - Cloudmeter Insight and Cloudmeter Stream- to help companies turn their data into something more useful. We sat down with CEO and co-founder Mike Dickey and COO Ronit Belson to talk about their new products.

Quickly Access and Analyze Big Data with Infobright

President and CEO Don DeLoach shares why Infobright, a top Big Data software solution, puts a cult-like focus on machine-generated data to help companies gain a better understanding of their data.

Space-Time Insight Promotes BI at the Speed of Thought

Space-Time Insight looks beyond big data analytics to get at "the speed of thought," allowing companies to troubleshoot problems before they even occur through predictive analysis. CEO Rob Schilling joined us for an in-depth discussion on situational intelligence, and how utilities in particular can use their mission-critical data to stay ahead of the curve.

RunMyProcess CEO Matthieu Hug's Unique Take on the Cloud

Matthieu Hug, CEO of RunMyProcess, joins us for an in-depth discussion on developments in the cloud market. What makes a company stand out in a crowded industry? How does "team as a service" work? What's most exciting about the cloud space today?

Behind the Software Q&A with Formstack CEO Chris Byers

CEO Chris Byers joined us for a Q&A with Formstack, where we talked about the advantages of using Formstack and how the company plans to grow in the near future.

Symplified Identity and Access Management Secures Your Company One Log-In at a Time

When your employees can sign into their company accounts from anywhere at anytime, not just at the office, how do you ensure that your data is safe? Symplified Identity and Access Management was founded to keep company data safe in the midst of BYOD and other emerging workplace trends.

Rootstock COO Shares Why Manufacturing Should Go to the Cloud

In our exclusive Q&A, Rootstock COO Chuck Olinger shares his thoughts about Cloud Manufacturing and where Rootstock fits into this landscape.

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