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Interviews with Causata
Causata Targets Your Marketing with Predictive Analytics
Considering the growing popularity of mobile and the cloud, Causata - a big data analytics provider - is on to something special: their identity graph technology allows companies to connect with their customers in a more personal, targeted manner. Causata's VP of Marketing Brian Stone joined us for a discussion on the challenges of the increasingly web-oriented business workplace and the unique role Causata fulfills in B2C marketing analytics.
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