BEHIND THE SOFTWARE Q&A

DataSift Offers Analytic Insight into Your Social Media Presence

The rise of social media marketing has organizations wondering how they can get real metrics out of their social media presence to determine the overall effectiveness of social strategies. We talked to DataSift CEO Rob Bailey and founder Nick Halstead to find out how they can fill this crucial role by providing across-the-board analytics and serving as the backbone to various social CRM and other applications.