BEHIND THE SOFTWARE Q&A

Contactually: Social CRM That Works Right in Your Inbox

With the amount of complexity that's going into CRM systems these days, it's easy to lose sight of the segment's original purpose: to help an organization keep track of its customer relationships. Contactually, a cloud-based CRM service, aims to bring CRM back on track by integrating relationship-building into your email inbox, the tool you use the most throughout the day. We talked to CEO Zvi Band about the Contactually philosophy of CRM.