BEHIND THE SOFTWARE Q&A

Brew Up Great Content at Social Scale with Percolate

Percolate has only been around January 2011, but they've already started to revolutionize the way businesses use social media to a healthy list of big brands. The New York-based company is growing quickly and spreading the word about its mission to create content "at social scale." We talked to founder James Gross about the origins of the company and about how Percolate is changing the way companies consume ideas, create content and build brand identities through social media.