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The Saddest Marketing Story I’ve Ever Heard
By Francis Moran | May 22 2013
A few years ago, we worked on the launch of a new personal finance website developed by a veteran personal financial advisor. The site was detailed, secure, incredibly useful and solved a sharp, expensive and ... Read More
Making Your App a Customer Engagement Solution
By Ernan Roman | May 14 2013
Businesses know mobile apps offer tremendous customer engagement opportunities – if done correctly. Unfortunately, businesses can overspend on customer engagement solutions like mobile applications without the engagement payoff. Follow these tips to avoid that outcome. Read More
Small Business Marketing
By Dr. Emily R. Coleman | May 13 2013
Smaller business marketing teams have the same needs as larger marketing departments: to build identity, brand recognition and customer engagement. And most entrepreneurs and smaller company executives understand these needs, even if they don’t ... Read More
Burberry's Multichannel Innovation; 3 Tips
By Ernan Roman | May 06 2013
Just as high fashion brands have been trendsetters in clothing, they are now trendsetters in multichannel marketing. Global fashion icon, Burberry, launched a program recently that upped the ante on multichannel marketing. Burberry’s Millennial-targeted “Runway ... Read More
AmEx: Small Biz Engagement Drives $5.5 Billion in Spending
By Ernan Roman | May 03 2013
In a study by the Business Marketing Association, most BtoB marketers say customer engagement is a high priority within their marketing organization (72 percent), but 43 percent grade their company's level of customer engagement, a ... Read More
70-75 Percent of Email Subscribers are Inactive: Tips for Improvements
By Ernan Roman | May 01 2013
Per recent guidelines, you will be penalized if your emails do not have adequate levels of deliverability and “engagement”. Guest contributor Ernan Roman discusses options to optimize your email marketing campaigns to increase open rates ... Read More
Telltale Signs You're Ready for PPC Search Marketing Software
By Ashley Dotterweich | Apr 25 2013
PPC management software is a common solution to manage, measure, and optimize search campaigns, but they can also be an can be an expensive investment- so how do you know when your company is ready ... Read More
Setting Objectives For Your New Website? Don’t Forget About Increasing Customer Interaction
By Grant Epstein | Apr 25 2013
In addition to engaging, customer interaction oriented content that brings your product or service to life, your site must include strong calls to action and ways for your customers and prospects to interact with your ... Read More
Yoplait's Cause Marketing Deepens Customer Engagement
By Ernan Roman | Apr 23 2013
Companies can deepen their customer engagement with by championing powerful causes and making customers feel that your efforts are authentic. Read More
5 Helpful Tips to Generate More Leads with Your Website
By Antoine Dupont | Apr 12 2013
A website redesign project should include ways to not only make it more appealing, but foremost, how to attract more qualified visitors which may turn into leads and eventually into clients. In my humble opinion, ... Read More