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Great Technology Deserves Great Marketing
By Francis Moran | Mar 21 2013
Technology companies tend to be engineering-driven, and gears just don’t get marketing, goes perhaps the most common refrain. It’s true that most technology ventures are engineering ventures, but I think marketers are letting themselves too ... Read More
Look Beyond Google to Expand Your Search Marketing Audience by 30%
By Ashley Dotterweich | Mar 21 2013
While Bing and Yahoo! are the underdogs in the search engine world, they can still be valuable assets when it comes to advertising. Implementing search marketing campaigns that span multiple search engines can help you ... Read More
Why I Heart Tech Marketing
By Francis Moran | Mar 19 2013
Francis Moran of Francis Moran and Associates tells us why he loves tech marketing and the startup culture that surrounds it. Read More
Marketing's Social Media Sin of Omission
By Dr. Emily R. Coleman | Mar 18 2013
While we spend our time trying to create an effective social media presence, while we hire SEO firms and “social media marketing managers,” we cheerfully ignore a tremendous social media marketing asset: employees. But this ... Read More
Automated Bid Management: SEM Boon or Bust?
By Ashley Dotterweich | Mar 15 2013
If you're in the midst of a massive search engine marketing campaign, automated bid management software can go a long way towards making your campaign more profitable without being time consuming. But before you jump ... Read More
How to Take Charge of Your Content Marketing
By Shreesha Ramdas | Mar 13 2013
It’s official! The buzz about content marketing in B2B marketing circles is not dying down, which means that it's time for businesses to commit to a dynamic and cogent marketing strategy with content at its ... Read More
Top 5 Gmail Labs Features for Marketing and Sales
By Adler Santos | Mar 06 2013
Aside from being built for general purposes, Gmail Labs features can also be useful for marketing and sales processes. This stems from the fact that people involved in marketing and sales nowadays are constantly interacting ... Read More
The Wizard of Oz and B2B Technology Marketing
By Dr. Emily R. Coleman | Mar 04 2013
The best B2B technology marketing resources explain our products and their benefits without losing these important attributes in technical jargon. Read More
Marketers Continue To Struggle With Big Data
By Steve Olenski | Feb 28 2013
Does steady advance of big data and data-driven decision making mean that gut feelings are a thing of the past? Steve Olenski, a senior content strategist for Responsys, argues in this article that the challenge ... Read More
Are We Asking the Right Questions?
By Dr. Emily R. Coleman | Feb 19 2013
Social media networks and communities of like interest are both broader (geography no longer matters at all) and more fluid than they have ever been. We need to ask some more basic questions, I think, ... Read More