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Trends in Social Ads Give Control to the Consumer
By Levelwing | Nov 11 2013
If you’ve been keeping up with social news lately, you’ve likely seen that many of the larger social platforms are making changes to their advertising offerings – some offering social ads for the first time ... Read More
Email's Role in Online Shopping
By Levelwing | Nov 07 2013
Email clearly still has a place in today's increasingly fragmented digital world. Additionally, the average return on email marketing investment is estimated to be $44.25 for every dollar spent which is great news for any ... Read More
Understanding Organic Traffic Without Keyword Data
By Levelwing | Nov 05 2013
Google is finally pulling the plug on the already-limited organic keyword referral data that can be collected through website analytics. Google first started limiting organic traffic keyword referral data in November of 2011 when referral ... Read More
Pizza Hut: Preference-Driven Communications and Pizzas
By Ernan Roman | Oct 29 2013
Many companies capture large quantities of customer data. But few use the data to deliver a competitively differentiating customer experience. Pizza Hut is asking customers to provide their preferences and using that information to deliver ... Read More
All the Rage: Geo-Conquesting
By Levelwing | Oct 15 2013
Geo-conquesting falls into the realm of location-based marketing, which basically entails sending highly targeted and relevant messages to an audience based upon their current location. Location-based marketing has been in the digital advertising mix for ... Read More
Three Ways Technology is Shaping Small Business Marketing
By Levelwing | Oct 02 2013
Whether you are in the travel + tourism, finance + banking or home services industry, technologies like business intelligence are having a major impact on shaping small business marketing. Here are three ways in which ... Read More
Transforming Intrusive Customer Tracking to Valued Info Exchanges
By Ernan Roman | Sep 26 2013
The bad news is that consumer resistance to unauthorized customer tracking is growing. The good news is that many consumers understand that in order to receive more targeted and relevant communications, they need to provide ... Read More
How Fantasy Football Can Teach you to Become a Better Data-Driven Marketer
By Levelwing | Sep 12 2013
It’s time for the annual rite of passage that brings together people from all walks of life at the drafting table: Fantasy Football. High school buddies, office colleagues, sorority sisters; it seems like everyone is ... Read More
The Website Feature That Never Goes Out of Style
By Levelwing | Sep 05 2013
So you’re building a new website? Or maybe you’re looking to revamp your current site with a fresh design and some new custom features? Regardless of all the new bells and whistles out there to ... Read More
Signs of a Quality Distributed Marketing Management Platform
By Amanda Elam | Sep 02 2013
To overcome the challenges presented by a distributed marketing model, many businesses utilize distributed marketing management platforms to organize their various marketing campaigns and find actionable solutions to the challenges posed by a distributed marketing ... Read More