Browse Business Software Categories
Read the latest Marketing software articles, news and reviews.
Is Crowdsourcing the Future of Advertising?
By Steve Parker, Jr. | Feb 13 2013
We’ve all heard of crowdsourcing, or the act of delegating a task to a large group of people. It’s kind of like outsourcing, but to a group. This sounds kind of boring on the surface, ... Read More
How to Stand Out in a Sea of Content
By Jillian Stone | Feb 11 2013
What makes you unique? Why should someone read your content over someone else’s? These are questions we have to ask ourselves if we are going to participate in content marketing. A few years ago, when ... Read More
Death By Email Address
By Meredith Thornton | Feb 08 2013
Some people say that the only two certainties in life are death and taxes. As morbid as it may seem, let’s set aside the tax part of the equation and focus on death for a ... Read More
Top 5 PPC Software to Improve Your Pay-Per-Click Campaign Performance
By Amanda Andonian | Feb 07 2013
If you're looking for pay-per-click (PPC) marketing software, then you probably already have some campaigns set up but are realizing that you don't have the time to manage them yourself anymore. Finding the right PPC ... Read More
Marketing Automation: Get Started With A Plan for the First Thirty Days
By Janelle Johnson | Feb 05 2013
Gleanster analyst Ian Michiels offers straightforward guidance for implementing marketing automation in the recent Gleanster Research paper, “The New Rules of Digital Engagement.” If you’re thinking about marketing automation software, consider whether your existing process ... Read More
WordStream Helps You Breathe New Life into Your Search Marketing
By Amanda Andonian | Jan 28 2013
With more and more businesses becoming savvy in Internet and search marketing, it also becomes more difficult for smaller businesses to stand out in the online noise. We took some time to speak with ... Read More
5 Secrets to Better Retargeting Ad Design
By Amanda Andonian | Jan 11 2013
Retargeting ad design may seem easy, but it's harder than you think. Here are what I've found to be the secrets to designing more effective retargeting ads. Read More
Bizo Improves Ad Relevance and Targeting for B2B Marketing
By N. Rowan | Jan 07 2013
While marketing spend continues to skyrocket, most software providers focus their efforts on solutions for the B2C space. Bizo, however, focuses on helping B2B marketers be more successful. Founded in '08, the company's products are ... Read More
The Experts Weigh In: Top Marketing Trends to Watch
By N. Rowan | Jan 04 2013
Last year, Forrester estimated the affiliate marketing industry to grow to an annual spend of $4.5B by 2016. As marketing departments continue to change dramatically, in part due to the continued rise of mobile and ... Read More
4 Foolproof Ways to Get Your Emails Read
By Adler Santos | Jan 03 2013
There are a variety of reasons why businesses get low response rates on emails intended for first customer contact. Some of the reasons that prospects usually have are a) they're drowned with other stuff to ... Read More