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Let Big Data Help You Make Better Decisions
Posted Apr 18 2013 by Janelle Johnson
Today customer data is the number one catalyst for big data initiatives – and marketers have the most to gain from better use of customer data. Read More
Twitter: Using News to Connect with Your Audience
Posted Apr 18 2013 by Ernan Roman
While not all companies can have a social media "touchdown" like Oreo's now famous Superbowl blackout tweet, real-time marketing is accessible to any size company. Using social media tools, your company can participate in real-time ... Read More
Let's Talk Cloudmeter: Behind the Software with CEO Mike Dickey
Posted Apr 18 2013 by Ashley Dotterweich
The Big Data boom has called many companies' attention to the wealth of information that can be gleaned from user activity online. But once you've pulled together all that raw data, what do you do ... Read More
How a Knowledge Sharing Platform Can Improve Workplace Productivity
Posted Apr 17 2013 by Kyle O'Brien
Is workplace productivity struggling through too much software, or not enough? Are companies limiting their employees by not aligning each and every one with the proper skill set to tackle projects, to use a variety ... Read More
The Legality of Digital Signatures: When an e-signature Falls Short
Posted Apr 17 2013 by Emily Maxie
Here at SIGNiX, a lot of people ask us why our digital signatures will hold up better in court than other electronic signatures. We could tell you, but we’d rather show you how electronic signatures ... Read More
It's Time to Customize Marketing
Posted Apr 17 2013 by Jeff Adelson-Yan
Did you know that 49 percent of consumers surveyed in the US and UK said that they do not mind relinquishing personal data in order for a personalized shopping experience? Though the vast majority of ... Read More
A Beginner's Guide to Marketing Jargon
Posted Apr 16 2013 by Dr. Emily R. Coleman
Every field develops its own arcane language. Every once in a while, it becomes useful to take this jargon out of the rarefied air of the “professionals” and bring it back down to earth. Dr. Emily ... Read More
Currency, Commodity, Bitcoin
Posted Apr 16 2013 by Michael Tauscher
While its status as a legitimate store of value is still tenuous, the currency or commodity known as Bitcoin has already had a monumental impact on our relationship to money and may usher in a ... Read More
Eliminate Bad Discounts
Posted Apr 16 2013 by Ben Bradley
Discounts should never lead to a loss of margin. Instead, discounts should reward customers for activities that improve their value—either by reducing your costs or improving overall demand. As a first step, evaluate and build ... Read More
5 Strategies for Making Money With the Cloud
Posted Apr 15 2013 by Maarten Ectors
Everybody is hearing Cloud Computing on the television now. Operators will store your contacts in the Cloud. Hosting companies will host your website in the Cloud. Others will store your photos in the Cloud. However, ... Read More