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Insider perspectives on the tech industry from our network of software experts, consultants and developers
The Saddest Marketing Story I’ve Ever Heard
By Francis Moran | May 22 2013
A few years ago, we worked on the launch of a new personal finance website developed by a veteran personal financial advisor. The site was detailed, secure, incredibly useful and solved a sharp, expensive and… Read More
Are B2B Companies Slower Adaptors of Open Innovation?
By Stefan Lindegaard | May 21 2013
Personally, I lean towards the view that many B2B companies are slower (compared to B2C) adaptors and that they have an untapped potential on open innovation. The good thing is that many B2B companies have… Read More
Social Sharing, Consumerization and Your IT Team
By Patrick Strahan | May 16 2013
With the explosion of social sharing through sites like Facebook and Twitter, countless new opportunities have sprung up that allow IT departments from a variety of industries to supplement, in some cases even eliminate, many… Read More
Social Media and Innovation: Why You Need to Get Your Hands Dirty
By Stefan Lindegaard | May 16 2013
Use social media tools to further innovation for your company using the tips and takeaways outlined in this article. Read More
Providing Unforgettable Web Experiences: Four Tips
By Ernan Roman | May 15 2013
According to a study by Forrester, only 3 percent of websites earn a passing score in terms of user experience. Forrester, only 3 percent of websites earn a passing score in terms of user experience. Read More
Why Do We Keep Having the Same Software Problems?
By Donald Beckett | May 15 2013
The thirty years I have spent in software have bridged a period of remarkable and ever accelerating change. Yet while technology, tools and processes have all evolved, we continue to have the same software problems.… Read More
The 5 Most Common Fleet Tracking Pitfalls
By Michael Tauscher | May 10 2013
Fleet tracking still involves trucks, cargo, unexpected road hazards, and lots of logistical planning, but like many traditionally analog industries, fleet tracking is experiencing an overhaul of its core technologies as digital, wireless, and integrated… Read More
3 Metrics You Should Be Following in Your Fleet Tracking Software
By Mark Aspillera | May 09 2013
There's no avoiding it. When you implement any kind of tracking software, especially the sort that collects data in real time, by nature you're going to be accumulating a ton of data. With all the… Read More
Big Data and the Mid-Market - the Shifting Domain of the Expert
By Paul Goepfert | May 09 2013
There is no denying big data has become mainstream, or that it is now a ‘big deal’. What is perhaps most important is how it can generate value for specific markets and businesses – especially… Read More
40% of Customers Buy More with Personalized Messaging
By Ernan Roman | May 08 2013
If you are not creating a personalized preference-driven experience for your customers, they'll go looking for that type of experience--with your competitors. According to a study by MyBuys, an e-tailing group, 40% of respondents stated… Read More