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Insider perspectives on the tech industry from our network of software experts, consultants and developers
4 Uses For Data Analytics You Never Knew About
By Mark Aspillera | Feb 01 2013
Big data analytics is changing the way people run their businesses. Big data is in the process completely upending the way businesses organize their warehoused data and make strategic and tactical decisions. Read More
Super Bowl Weekend: That Time of Year When a Marketer's Fancy Turns to Thoughts of... Advertising?
By Francis Moran | Feb 01 2013
It's Super Bowl weekend, that time of year when a very large swath of North America--and even some of the rest of the world--tunes in to see a once-a-year clash of multimillion-dollar Goliaths fighting it… Read More
Lean Canvas: As if You Were Home 24×7 – The iDoor
By Maarten Ectors | Jan 31 2013
The idea of Lean Canvas is to put what would go into the executive summary of a business case on one page and to forget about writing the rest of the business case. The justification… Read More
Open Innovation: B2B versus B2C
By Stefan Lindegaard | Jan 30 2013
What are the differences and similarities on open innovation between B2B and B2C companies? This is a question I often run into during my talks and consulting engagements. Here you get some of my views. Read More
How Gas Station Marketing Can Benefit from Big Data Analysis
By Jeff Adelson-Yan | Jan 29 2013
Gas stations and convenience stores have long since been looking for the competitive edge at the pump. Besides improving facilities and maintaining competitive pricing, some gas station chains have begun offering loyalty reward programs. Read More
Methodology For Project Delivery Success
By Alex Antonatos | Jan 29 2013
In my career, a methodology is a structured approach for project delivery; in the 1990s we were talking about XP (Extreme Programming) it faded a bit, but has made resurgence lately with agile gaining momentum,… Read More
When Is The Right Time to Head to the Cloud?
By Euan Harris | Jan 23 2013
In recent years we have seen many vendors of traditional, on-premise ERP solutions release (or are in the process of developing) cloud ERP systems. More and more businesses now see the cloud as a viable… Read More
How an Analytics Dashboard Can Help You Gain Business Intelligence
By Jeff Adelson-Yan | Jan 22 2013
When it comes to truly understanding your business, the effectiveness of your marketing campaigns, and consumer behavioral trends affecting your company, business intelligence attained through data analysis is the Holy Grail. Read More
How Professional Services Can Find Their 'Second Whale'
By Ben Bradley | Jan 22 2013
It seems every week we talk to another professional services shop trying to kick-start their marketing and sales process. We sit down with the founder and ask the same question: "how are you different from… Read More
Marketing Knowledge/Marketing Wisdom
By Dr. Emily R. Coleman | Jan 21 2013
We are all busy acquiring knowledge – in social media marketing, in mobile marketing, in customer relations management (CRM), in customer engagement, in “content” marketing, and on and on. As soon as there is a… Read More