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Focusing on Relationships, Not Sales, Generates Greater Revenue
By Ernan Roman | Apr 09 2013
Traditional marketing has often focused on getting the sale. Instead, marketers should focus on retention and how to keep more customers for longer periods. Customer Lifetime Value, (CLTV), is a simple equation for helping you… Read More
How To Build a Healthy Relationship with Your ERP Software Partner
By Anya Ciecierski | Mar 26 2013
The process of shopping for and implementing a top ERP software solution involves much more than just choosing a vendor. You also need to choose an implementation partner, and this is an important relationship. Read More
Why I Heart Tech Marketing
By Francis Moran | Mar 19 2013
Francis Moran of Francis Moran and Associates tells us why he loves tech marketing and the startup culture that surrounds it. Read More
Marketing's Social Media Sin of Omission
By Dr. Emily R. Coleman | Mar 18 2013
While we spend our time trying to create an effective social media presence, while we hire SEO firms and “social media marketing managers,” we cheerfully ignore a tremendous social media marketing asset: employees. But this… Read More
The New Resume: How The Social Economy is Reshaping Recruiting
By Michael Tauscher | Mar 15 2013
A trend that began in 2012 and has come to pervade HR strategy discussions in 2013 is that of the so-called “social economy” and its effects on the recruiting process. While social media is undeniably… Read More
Customer Service Must Be a Deliberate Strategy
By Francis Moran | Mar 14 2013
Given that the cost of acquiring new customers is generally held to be much higher than the cost of retaining existing ones, what is the appropriate level of investment in customer satisfaction? Does it really… Read More
QuickBooks Software Alternatives: On-Premise and Cloud Accounting Solutions
By Michael Tauscher | Mar 01 2013
Though Intuit’s QuickBooks solution remains synonymous with accounting software, an assortment of new solutions caught our eye following the explosion of online and offline accounting software alternatives on the market. Read More
Deliver Amazing Customer Service – This Year and Beyond
By Shep Hyken | Feb 20 2013
Customer service software and help desk software are useless if your company doesn’t have a solid, effective customer service strategy in place. Use these tips to deliver killer customer support and put your company customer… Read More
Are We Asking the Right Questions?
By Dr. Emily R. Coleman | Feb 19 2013
Social media networks and communities of like interest are both broader (geography no longer matters at all) and more fluid than they have ever been. We need to ask some more basic questions, I think,… Read More
The Service, Not The Product, Is The Product
By Ben Bradley | Jan 14 2013
Is Google Adwords a billing system or an advertising system? The answer is both. The beauty of the pay-per-click advertising business model is made possible by the beauty of the billing functionality. You can't separate the value of… Read More