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Big Data and the Mid-Market - the Shifting Domain of the Expert

Big Data and the Mid-Market - the Shifting Domain of the Expert

By Paul Goepfert | May 09 2013

There is no denying big data has become mainstream, or that it is now a ‘big deal’. What is perhaps most important is how it can generate value for specific markets and businesses – especially ... Read More

How To: Assess your Analytics Solution

How To: Assess your Analytics Solution

By Jeff Adelson-Yan | May 07 2013

How many levels are you away from predictive analytics? This solution is a great way to marry current and historical data to predict future business trends, which can in turn help you optimize your business ... Read More

Advance your Analytics Technology and Intelligence

Advance your Analytics Technology and Intelligence

By Steve Parker, Jr. | May 01 2013

No matter what your level of analytics implementation is now, there is always room for improvement. Whether it is your strategy, intelligence or technology itself, analytics is more than just tracking code and conversion numbers. ... Read More

5 Things to Love about Big Data

5 Things to Love about Big Data

By Steve Parker, Jr. | Apr 25 2013

If you’ve been saying (and typing) the phrase “the problem with Big Data,” you’ve been looking at it all wrong. Sure, it may seem like a daunting task: harnessing, aggregating and organizing your data, then ... Read More

Let Big Data Help You Make Better Decisions

Let Big Data Help You Make Better Decisions

By Janelle Johnson | Apr 18 2013

Today customer data is the number one catalyst for big data initiatives – and marketers have the most to gain from better use of customer data. Read More

Let's Talk Cloudmeter: Behind the Software with CEO Mike Dickey

Let's Talk Cloudmeter: Behind the Software with CEO Mike Dickey

By Ashley Dotterweich | Apr 18 2013

The Big Data boom has called many companies' attention to the wealth of information that can be gleaned from user activity online. But once you've pulled together all that raw data, what do you do ... Read More

Use Buzzwords Wisely

Use Buzzwords Wisely

By Alex Antonatos | Apr 12 2013

Essentially, most of the really popular buzzwords ones have become cliché, and therefore make it easy for a customer to spot the sales pitch, and customers do not like to buy sales pitches. They like ... Read More

Agile BI: The Key to Increasing Business Intelligence Adoption

Agile BI: The Key to Increasing Business Intelligence Adoption

By Dwight deVera | Mar 19 2013

We perform our jobs better when we make smarter, faster decisions. Agile BI is a direct route to better performance because it facilitates self-service and speed. As these two elements are realized, the BI system ... Read More

Data at the Helm: How Analytics Impact Employee Valuation

Data at the Helm: How Analytics Impact Employee Valuation

By Michael Tauscher | Mar 18 2013

Data is everywhere. Big or small, external or internal, every company seems to be feverishly hunting for the next piece of cold, hard data that will finally give them the answer that will point their ... Read More

Need Enterprise Customer Intelligence? Now There's an App for That

Need Enterprise Customer Intelligence? Now There's an App for That

By Amanda Andonian | Mar 12 2013

FirstRain, a web-based customer intelligence platform, is announcing today their new mobile enterprise customer intelligence service--FirstRain for Touch, built upon the Salesforce Touch Platform. Not only is FirstRain for Touch meant to integrate with a ... Read More