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Read the latest Business Intelligence software articles, news and reviews.
Digital Analytics: The Good, the Bad & the Ugly
By Levelwing | Jan 23 2014
There is a theme throughout the digital environment of a paralysis of choice: a completely overwhelming landscape of metrics and comparisons that often leads decision-makers in circles. Below we break out varying types of approaches ... Read More
Return on Ad Spend For All!
By Levelwing | Jan 06 2014
One of the greatest aspects of digital marketing is the ability to track ad spend and subsequent revenue. See how ad spend and big data interact. Read More
Make Your 2014 Research Resolutions
By Levelwing | Jan 02 2014
How was your 2013? Did you run in to a few roadblocks with data? Now is the perfect time to start planning for 2014 and start the new year off with some “healthy” data and ... Read More
First Look: DataCracker's Streamlined Entry-Level Analytics
By Mark Aspillera | Dec 18 2013
Non-statisticians are having to deal with statistical analysis on an ever increasing basis. DataCracker, the new analytical and visualization solution from Numbers, aims to service that market. How does it measure up? Read More
Big Data Tools: Mere Collection Of Facts and Figures or Powerful Business Tool?
By Alicia Gray | Dec 12 2013
We live in an age where an organization is exposed to enormous quantities of information through social media, customer transactions, business statistics and almost every other kind of business activity. Categorization of data often becomes ... Read More
Big Data for the Little Guy
By Laurie McCabe | Nov 25 2013
Big data is a big buzzword–and for a good reason. But the “big” in Big Data is relative. If you’re having problems finding the data you need, when you need it, you have a big ... Read More
Numbers or Letters: The Case for Qualitative Data
By Levelwing | Nov 22 2013
Often, the default for businesses to focus on quantitative information in your analysis; numbers that can be easily presented in a graph and can quickly illustrate performance. However, it’s critical not to fall into the ... Read More
The Case for Google's Universal Analytics
By Levelwing | Nov 14 2013
Earlier this year, Universal Analytics (UA) was released to the public and is now available to all Google Analytics customers. This immediately conjures up several questions – what exactly is UA bringing to the table? ... Read More
Charting Your Big Data Journey
By Laurie McCabe | Nov 13 2013
In the first post in this series, I examined the underlying trends driving the buzz around big data and its relevance for SMBs. In the second, I discussed how three IBM business partners (FYI Solutions, ... Read More
Take CHARGE of Your Data
By Levelwing | Oct 25 2013
In these changing times of surplus data, the only way to properly assimilate the wealth of information from your top BI tools is to have a methodology for approaching the data. One such process is called ... Read More