Browse Business Software Categories
The latest news, innovations and trends from the software industry
Capitalizing on 2014's Top Client Buzzword: "Relevant"
By Levelwing | Dec 09 2013
As we dive headfirst into the last weeks of the year, one resounding theme we have heard from our clients is a desire to create more personalized experiences for target audiences in 2014 and to… Read More
Dreamforce 2013 Swag Awards
By Kiri Picone | Nov 29 2013
For four days, Salesforce CEO Marc Benioff pushed health, women in tech and notions of a customer-centric world in every keynote. Yet as I walked around the carpeted expo, one thing in particular stood out… Read More
AdWords Geo-Targeting Gets More International
By Levelwing | Nov 27 2013
Google recently announced updates to location targeting set to impact international searches. The changes, set to roll out the week of November 11, allow ads to be served across country borders and domains. Guest contributor… Read More
Why the Salesforce Cloud Keeps Getting Bigger
By Mark Aspillera | Nov 26 2013
Breaking into new segments is something Salesforce has pursued with gusto the past few years. We talk about how the company's behavior with previous acquisitions may transfer to the CRM giant's recent purchase of the… Read More
Dreamforce 2013: 4 Expo Floor Must Sees
By Mark Aspillera | Nov 20 2013
Dreamforce is one of the biggest marketing and promotional events in the world of enterprise technology, and it's not just for Salesforce itself. Every year at Dreamforce, Dreamforce 2013 included, the Expo floor becomes a… Read More
Dreamforce 2013: 10 Company Names You Won't Forget
By Kristin Crosier | Nov 19 2013
As the Business-Software.com team began prepping for Dreamforce 2013, we were surprised to discover the number of exhibitors with unusual company names. From amusing and confusing to unique and just plain weird -- you name… Read More
Dreamforce 2013: What to Expect
By Mark Aspillera | Nov 18 2013
It's that time of year again. The holidays are on the horizon, but not before Salesforce.com's annual extravaganza in downtown San Francisco. DreamForce 2013 is, by most accounts, slated to be the biggest the convention… Read More
Trends in Social Ads Give Control to the Consumer
By Levelwing | Nov 11 2013
If you’ve been keeping up with social news lately, you’ve likely seen that many of the larger social platforms are making changes to their advertising offerings – some offering social ads for the first time… Read More
Email's Role in Online Shopping
By Levelwing | Nov 07 2013
Email clearly still has a place in today's increasingly fragmented digital world. Additionally, the average return on email marketing investment is estimated to be $44.25 for every dollar spent which is great news for any… Read More
Manufacturing is Rising - Are You Prepared?
By Bobby Rudder | Oct 31 2013
Media outlets from all over including CBS News, Kansas City Star, and Washington Bureau (to name a few) are reporting increases in manufacturing activity. The national index reported an increase from July ’13 to August… Read More