Browse Business Software Categories
Insider perspectives on the tech industry from our network of software experts, consultants and developers
Kickstarting Missing Feature Development for Open-Source ERP xTuple
By Ned Lilly | Mar 27 2013
Have you tried the leading open source ERP solution xTuple? We provide a forum for you to request features you would like to see added to this ERP solution. Read More
The Value of ROI Analysis
By Jeff Adelson-Yan | Mar 26 2013
Basically, ROI (return on investment) is a number assigned to an initiative that tells you how much money the initiative made you. ROI analysis allows marketers to implement tracking and analytics that can catalog how… Read More
Will Lean Manufacturing Save an Ailing Industry?
By Michael Tauscher | Mar 22 2013
The interplay between agile principles developed in the software world and lean principles developed in the manufacturing world has created a cyclical relationship between the two. As the software sector flourishes, the now languid manufacturing… Read More
Great Technology Deserves Great Marketing
By Francis Moran | Mar 21 2013
Technology companies tend to be engineering-driven, and gears just don’t get marketing, goes perhaps the most common refrain. It’s true that most technology ventures are engineering ventures, but I think marketers are letting themselves too… Read More
Look Beyond Google to Expand Your Search Marketing Audience by 30%
By Ashley Dotterweich | Mar 21 2013
While Bing and Yahoo! are the underdogs in the search engine world, they can still be valuable assets when it comes to advertising. Implementing search marketing campaigns that span multiple search engines can help you… Read More
5 Social Media Service Tips
By Ernan Roman | Mar 20 2013
In the past, brands addressed customer service issues by way of a primary channel -- the 'call center.' But now, companies must also monitor, respond, and engage in a variety of social channels. Read More
Data at the Helm: How Analytics Impact Employee Valuation
By Michael Tauscher | Mar 18 2013
Data is everywhere. Big or small, external or internal, every company seems to be feverishly hunting for the next piece of cold, hard data that will finally give them the answer that will point their… Read More
How to Trash a Sales Hire in Five Easy Lessons
By Dr. Janice Presser | Mar 14 2013
Blowing up a new sales recruit isn’t hard to do, if you know how. From what I hear from my professional sales buddies, there’s a lot of it going around! Here’s the formula. Read More
How to Take Charge of Your Content Marketing
By Shreesha Ramdas | Mar 13 2013
It’s official! The buzz about content marketing in B2B marketing circles is not dying down, which means that it's time for businesses to commit to a dynamic and cogent marketing strategy with content at its… Read More
How to Estimate the Cost of Microsoft Dynamics GP
By Anya Ciecierski | Mar 13 2013
here's no question Microsoft Dynamics is a useful way to get a bird's eye view of your business's resources, giving you the power to streamline operations and minimize costs. But do the benefits outweigh the… Read More