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Insider perspectives on the tech industry from our network of software experts, consultants and developers
4 SEM Myths Keeping Your Search Marketing Campaign from Taking Off
By Ashley Dotterweich | Apr 05 2013
A search engine marketing campaign is a great way to give your business more visibility online and cultivate viable leads. But the search marketing world is full of misconceptions and myths that muddle the way… Read More
Open Innovation in Silicon Valley: Insights from Big Companies
By Stefan Lindegaard | Apr 04 2013
Together with Silicon Valley Bank, Stefan Lindegaard held an interesting session with a group of senior people from corporate venture units and R&D teams from multinational companies with labs in Silicon Valley. In this blog… Read More
Better Together: Why PLM and ERP Work Best as a Team
By Michael Tauscher | Apr 03 2013
By observing recent trends in PLM software and ERP software, we can see that traditional methods of separating the two systems are being proven obsolete by companies that are learning to respect and capitalize on… Read More
Amazon AWS Features to Fix & Enterprise Features to Add
By Maarten Ectors | Apr 03 2013
AWS is used by more and more enterprises today but Amazon should work on several awkward “features” that make daily usage by enterprises difficult. Read More
Can IBM Make the Social Business Connection with SMBs?
By Laurie McCabe | Apr 02 2013
While IBM will almost certainly wear the social business crown in large enterprises, its ability to make significant inroads in the SMB market is questionable. Read More
The Ballad of the Undifferentiated Product
By Francis Moran | Apr 02 2013
Any time a company sharply focuses its messaging on one promising market segment, it runs the risk of turning off other market segments that are also attractive. You have to be OK with that, and… Read More
The 7 Deadly Sins of Marketing
By Dr. Emily R. Coleman | Apr 01 2013
Does your marketing strategy unknowingly suffer from a lack of focus, complacency or other issue that directly impacts its success? Guest contributor Dr. Emily R. Coleman explores the seven deadly sins that might be stifling… Read More
Social Media Crises: 3 Tips for Calming the Storm
By Ernan Roman | Mar 29 2013
No company is immune to the possibility of damaging comments, posts and tweets. So how do businesses prepare for unwanted attention on far-reaching social channels? Here, we look at a few companies that have weathered… Read More
4 Tips for Earning Consumer Preference Data
By Ernan Roman | Mar 28 2013
Marketers are trying to deliver more personalized communications but lack accurate consumer preference data. Use these 4 tips to boost your strategy. Read More
Is your Email List OK to Send to?
By Meredith Thornton | Mar 27 2013
Before you hit “send” to your email list, there are a few questions that you must ask yourself. This infographic will help you understand your email list. Read More