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Insider perspectives on the tech industry from our network of software experts, consultants and developers
A Beginner's Guide to Marketing Jargon
By Dr. Emily R. Coleman | Apr 16 2013
Every field develops its own arcane language. Every once in a while, it becomes useful to take this jargon out of the rarefied air of the “professionals” and bring it back down to earth. Dr. Emily… Read More
Eliminate Bad Discounts
By Ben Bradley | Apr 16 2013
Discounts should never lead to a loss of margin. Instead, discounts should reward customers for activities that improve their value—either by reducing your costs or improving overall demand. As a first step, evaluate and build… Read More
5 Strategies for Making Money With the Cloud
By Maarten Ectors | Apr 15 2013
Everybody is hearing Cloud Computing on the television now. Operators will store your contacts in the Cloud. Hosting companies will host your website in the Cloud. Others will store your photos in the Cloud. However,… Read More
Cloud Security: Don’t Let It Keep You Up at Night
By Michael Camp | Apr 15 2013
Adoption rates for Cloud computing and software-as-a-service (SaaS) solutions are rising despite some people’s concern over Cloud security. The fact is, security and protection of confidential business data should be a concern whether it resides… Read More
Why Data Analytics is the Most Powerful Tool in Your Claims Management Software
By Michael Tauscher | Apr 12 2013
Heavy reliance on data and analytics-based decision making are nothing new to claims management, but the explosion of big data has precipitated a resurgence of focus on the potential for analytics to bring companies ever-closer… Read More
How the ESIGN Act Changed the Way We Do Business
By Emily Maxie | Apr 10 2013
With the ESIGN Act, the government established that electronic signatures have the same legality as a traditional signature on a piece of paper. This legislation opened the door for digital signature technology companies like SIGNiX to be… Read More
Ten Tips for Creating Enticing Calls to Action
By Janelle Johnson | Apr 09 2013
The main point of multi-channel marketing is to stimulate interest that leads to a personalized email conversation with a prospect. That means that despite the attention you’re increasingly paying to social and other new tactics,… Read More
Cost-Benefit Analysis of Delivering Great Customer Service
By Meredith Thornton | Apr 08 2013
The search for new customers is an expensive business. So why not invest your resources into building a lasting and profitable business relationship with your existing customers? The answer lies in delivering an unparalleled level… Read More
Spike in Email Undeliverables: 5 Tips for Increasing Delivery
By Ernan Roman | Apr 05 2013
Major email providers such as Gmail, Yahoo, Hotmail and AOL have implemented new algorithms for email deliverability based on "engagement." If your emails are not triggering sufficient interaction, they are likely not to be delivered. Read More
Diving Deeper into PLM and ERP with Chad Jackson
By Michael Tauscher | Apr 05 2013
In my last PLM piece I presented a big picture view of PLM and ERP, their purpose, and in what ways the two systems augment one another to create an environment in which shared information… Read More