Browse Business Software Categories
Insider perspectives on the tech industry from our network of software experts, consultants and developers
5 Tips to Reduce the Risk of Social Media Flubs
By Jeff Adelson-Yan | Apr 29 2013
Whether you’re a small or large agency, you know that the possibility of a social media flub is real. Usually, it is the result of someone being careless or frivolous with their social media use.… Read More
How to Define the Product Lifecycle
By Dr. Emily R. Coleman | Apr 29 2013
A product is far larger than these so-called “life cycle” models would suggest. A product is a lynch-pin in a company’s overall marketing strategy. It is a building block in the company’s identity. It is a way to… Read More
ROI from the Cloud?
By Maarten Ectors | Apr 24 2013
If you compare owning your own data center to owning a car, then hosting is like renting and the Cloud is a taxi. If you have a lot of hardware and software that has been… Read More
Top 5 Signs Your Supply Chain is Dysfunctional and How Technology Can Help
By Greg Brady | Apr 24 2013
As I discussed in my last post, “From Vertical to Virtual Integration”, over the past 25 years or so, supply chains have become far more complex and dispersed, and technology has struggled to keep up.… Read More
Yoplait's Cause Marketing Deepens Customer Engagement
By Ernan Roman | Apr 23 2013
Companies can deepen their customer engagement with by championing powerful causes and making customers feel that your efforts are authentic. Read More
Building Communities: 5 Takeaways from Frito Lay
By Ernan Roman | Apr 22 2013
Research from Forrester has found that 90% of consumers distrust brand messaging, including social media. However 70% of consumers believe in recommendations from friends or family. Building communities of engaged, happy customers can be difficult.… Read More
Company Secrets for Disruptive Innovation
By Stefan Lindegaard | Apr 19 2013
What are the secrets of companies that manage to bring disruptive innovation to market? Businesses can definitely create the right framework and conditions for disruptive innovation. Use these discussion starters as a beginning point. Read More
How a Knowledge Sharing Platform Can Improve Workplace Productivity
By Kyle O'Brien | Apr 17 2013
Is workplace productivity struggling through too much software, or not enough? Are companies limiting their employees by not aligning each and every one with the proper skill set to tackle projects, to use a variety… Read More
The Legality of Digital Signatures: When an e-signature Falls Short
By Emily Maxie | Apr 17 2013
Here at SIGNiX, a lot of people ask us why our digital signatures will hold up better in court than other electronic signatures. We could tell you, but we’d rather show you how electronic signatures… Read More
It's Time to Customize Marketing
By Jeff Adelson-Yan | Apr 17 2013
Did you know that 49 percent of consumers surveyed in the US and UK said that they do not mind relinquishing personal data in order for a personalized shopping experience? Though the vast majority of… Read More