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At-A-Glance Guide to Inbound V. Outbound Marketing

At-A-Glance Guide to Inbound V. Outbound Marketing

By Erin Marrs | Jun 22 2016

Inbound marketing is the yin to outbound marketing’s yang, and when used in conjunction, they can create a kind of marketing harmony. The trick is to learn what best suits your business and complements your… Read More 

Built On Good Intentions: An Introduction to Intent Marketing

Built On Good Intentions: An Introduction to Intent Marketing

By Erin Marrs | Jun 20 2016

It’s not news that marketing strategies are forever changing, evolving to suit whatever new business landscape unfolds before us. Some strategies are left by the wayside while others get facelifts and become more formidable players… Read More 

Birth of a B&B: My Mom vs Hospitality Software Part Three

Birth of a B&B: My Mom vs Hospitality Software Part Three

By Erin Marrs | May 18 2016

This being the conclusive chapter of the series means I’m almost done talking, but it doesn’t mean these topics are any less important. Social integration and front desk systems are ways to interact with your… Read More 

Birth of a B&B: My Mom vs Hospitality Software Part Two

Birth of a B&B: My Mom vs Hospitality Software Part Two

By Erin Marrs | May 17 2016

Regardless of industry, all businesses deal with money, so of course hospitality management software comes equipped with tools and applications designed to handle it. While you (as the human in the relationship) will always have… Read More 

Birth of a B&B: My Mom vs Hospitality Software Part One

Birth of a B&B: My Mom vs Hospitality Software Part One

By Erin Marrs | May 16 2016

My mom is not one of those people who doesn’t trust technology and wants to do everything by hand, a fact that makes my contribution easier since I don’t have to spend time convincing her… Read More 

It’s Time to Fire Excel: MRP Software Has You Covered

It’s Time to Fire Excel: MRP Software Has You Covered

By Erin Marrs | Apr 13 2016

Before we dive in, let’s run through a quick scenario: You run a factory that builds car parts and you find yourself at the beginning of another fiscal year. Last year went well but not… Read More 

Business Intelligence: The Whole Enchilada

Business Intelligence: The Whole Enchilada

By Erin Marrs | Mar 23 2016

When it comes to staying on top of your company, business intelligence software is the whole enchilada. Business intelligence refers to the tools and processes used to gather and analyze data in order to make… Read More 

5 Benefits of Using Supply Chain Management Software

5 Benefits of Using Supply Chain Management Software

By Kristin Crosier | Apr 21 2015

Because a supply chain is a complex process with many dynamic parts, the odds of problems arising are very high -- everything from a late shipment to an incorrectly inputted order can delay production and… Read More 

Want Improved Call Center Efficiency? Implement These 7 Technologies

Want Improved Call Center Efficiency? Implement These 7 Technologies

By Sheldon Smith | Oct 30 2014

Properly managed call centers will greatly improve your business's overall communications strategy -- if they utilize the right technology to boost workflows and increase response times. Here are seven new technologies you should implement to… Read More