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What is Opportunity Relationship Management (ORM)?
By John Harrison | Mar 10 2008
Opportunity Relationship Management (ORM) serves as an extension of CRM, taking it one step further to create an environment that enables more strategic selling, boosts close rates, and maximizes revenue potential. Learn more about ORM… Read More
The Sales Person's First Day
By John Harrison | Mar 05 2008
Companies think that once the sales person agrees to join their company that the goal has been accomplished. The truth is that this is only one more step of the process and there is still… Read More
The Truth About Aged Leads
By John Harrison | Feb 23 2008
Most salespeople tend to focus on the high-probability “hot leads” that recently came in the door. They don’t have time to stop and sweep through a list of aged leads on a regular basis. SoftVu… Read More
Entellium eSales Helps Florida Lesiure Deliver The Best Customer Service
By John Harrison | Feb 07 2008
In Orlando’s highly competitive vacation market, it’s not good enough to have great values in home rentals—you have to deliver the best customer service, too. Entellium eSalesForce has enabled Florida Leisure’s small staff to deliver… Read More
Securing Instant Messaging at Work
By John Harrison | Feb 01 2008
More than 70 percent of organizations rely on instant messaging, in some form, to facilitate collaboration. However, the increased use of IM applications creats additional risks. Here's how you can make your corporate IM's a… Read More
Paid Search Advertisers - Is PPC Management Software Right For You?
By John Harrison | Jan 20 2008
While highly effective in delivering qualified prospects, the management of pay per click (PPC) advertising on search engines like Google, Yahoo and MSN is increasingly complex. Many software marketers marvel at how their simple campaign… Read More
Sage SalesLogix Connects Big River Telephone to Better Customer Service
By John Harrison | Jan 19 2008
Sage SalesLogix resides at the core of Big River Telephone’s business. From sales opportunity management to ongoing customer support and targeted retention marketing, Big River utilizes the solution’s broad functionality to handle all stages of… Read More
Why Personalize Email Campaigns?
By John Harrison | Jan 19 2008
Email is one of today’s most popular marketing communication channels, and as a result, buyers receive hundreds of unsolicited promotions every week. The use of personalization in marketing initiatives can increase conversion rates by an… Read More