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CRM Analyst Buzz
By John Harrison | Nov 13 2007
What’s the latest buzz in customer relationship management? Here's what the leading industry analysts have to say about the most current CRM techniques and trends. Read More
What's Hybrid CRM?
By John Harrison | Nov 13 2007
It's the best of all worlds. Hosted and on-premise customer relationship management software. In fact -- it's the new market trend. Learn about it. Read More
The Oakland A's Hit a Home Run with NetSuite
By John Harrison | Nov 09 2007
The Oakland A's switch form Excel to NetSuite, improving their lead management, sales tracking and reporting capabilities. Read on to see how the Oakland A's and NetSuite make a winning sales team. Read More
The Inevitable SaaS Market Segmentation Evolution
By John Harrison | Nov 06 2007
Chuck Schaeffer, CEO of Aplicor, notes that the majority of hosted CRM software publishers have yet to deliver market specific business solutions for routinely recognized market segments. For the most part, on-demand solutions... Read More
What Does it Mean to Know Your Customer?
By John Harrison | Nov 06 2007
Kathering Jones, Director of Marketing at NetSuite, notes that real-time visibility into every aspect of the customer life cycle from initial lead through revenue transactions is vital. Having this information within one business solution improves… Read More
"Out-of-the-Box" CRM Customization?
By John Harrison | Nov 06 2007
Our CRM Advisor tackles the question "How much modification should an 'out-of-the-box' CRM solution typically need?” A: There is no black-and-white answer when it comes to CRM customization. The level of customization required... Read More
Email Marketing Techniques: How to Avoid the Dreaded Spam Filter
By John Harrison | Nov 05 2007
There are some smart ways to outwit the spam filters, regardless of how they are implemented or set up, and make sure your email gets delivered to its intended target. Here's some tips on how… Read More
CRM Analysts. Who to Talk to?
By John Harrison | Oct 30 2007
Finding the right analyst firm to work with will takes some thought. Some vendors offer complete, in-depth product reviews that highlight both the positive and negative attributes of each solution, others focus on best practices.… Read More
Synovus Turns to Aplicor for CRM
By John Harrison | Oct 30 2007
Financial firm, Synovus, discovers that Aplicor CRM has enough functionality to automate their relatively complex sales and marketing processes, at a reasonable price point. Read More