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Read the latest Social Media Management software articles, news and reviews.
Social Media Crises: 3 Tips for Calming the Storm
By Ernan Roman | Mar 29 2013
No company is immune to the possibility of damaging comments, posts and tweets. So how do businesses prepare for unwanted attention on far-reaching social channels? Here, we look at a few companies that have weathered ... Read More
5 Social Media Service Tips
By Ernan Roman | Mar 20 2013
In the past, brands addressed customer service issues by way of a primary channel -- the 'call center.' But now, companies must also monitor, respond, and engage in a variety of social channels. Read More
Marketing's Social Media Sin of Omission
By Dr. Emily R. Coleman | Mar 18 2013
While we spend our time trying to create an effective social media presence, while we hire SEO firms and “social media marketing managers,” we cheerfully ignore a tremendous social media marketing asset: employees. But this ... Read More
Social Listening and Predictive Analysis for Healthcare Marketing
By Jeff Adelson-Yan | Mar 08 2013
In a society where social media (especially Twitter) is bursting with our every thought and status, it’s no surprise that social media start-up Sickweather was able to leverage social conversation into predicting something like the ... Read More
Top 3 Benefits of Integrating Social Media Tools with Your Supply Chain Model
By Tom Caper | Mar 08 2013
When people discuss the concept of a perfect supply chain model, the discussion generally hovers around the topic of maximizing synergy between the essential links in your supply chain, such as product sourcing, development, logistics, ... Read More
Make Your Social Media Channels More Effective in 4 Steps
By Steven Van Belleghem | Mar 01 2013
Many companies struggle to plan their next moves on social media, especially when it comes to the channel and content debate. Here, we share our approach to making effective use of top social media tools ... Read More
Coke's 7 Smart Social Media Rules for Success
By Ernan Roman | Feb 05 2013
How has Coke thrived in a social media world, ranking as the world’s most valuable brand and attracting the biggest Facebook fan base? Learn from their 7 Social Media Rules for Success. Read More
Being a Social Media Pro Doesn't Matter
By Dr. Emily R. Coleman | Feb 04 2013
So you’re connecting like a madman on LinkedIn. Your Facebook likes are growing by leaps and bounds. It’s hard to keep up with the number of people following you on Twitter. You’ve got Pinterest and Google+ aced. ... Read More
8 Key Ingredients to a Social Sales Team
By Janet Fouts | Jan 15 2013
Any good saleswoman will tell you that sales is all about building relationships. You build solid relationships and that equals respect and trust which leads to referrals. Whether those referrals are for sales or knowledge ... Read More
How to Reach a Highly Targeted Audience with Facebook Ads
By Ashley Dotterweich | Jan 04 2013
For many people, Facebook is the social platform to end all social platforms. But it’s been a long time since Facebook has been just for keeping in touch with your friends - Facebook offers a ... Read More