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Read the latest Marketing Automation software articles, news and reviews.
Boosting Webinar Performance with Marketing Automation
By Mike McKinnon | Sep 28 2012
Managing your webinar program through your marketing automation platform has the potential to improve these metrics and lower costs, but your marketing automation solution must be integrated into your webinar service. By integrating webinar software ... Read More
eTrigue Marketing Automation for a New Era in Marketing Campaigns
By Amanda Andonian | Sep 19 2012
What does eTrigue marketing automation software do to help its customers and clients adapt to the changing marketing world? Jim Meyer, VP and General Manager of eTrigue spoke with us about eTrigue DemandCenter. Read More
Marketo Aims to Lead the Marketing Automation Space
By Darlene Lin | Jun 07 2012
Marketo has been making a name for itself in marketing automation thanks to offering a simple to use yet powerful solution that aims to help companies accelerate revenue growth. Marketo’s key offering is its Revenue ... Read More
HubSpot Marketing Automation Puts Inbound Marketing Front and Center
By Amanda Andonian | Jun 06 2012
HubSpot marketing automation software is standing out from the pack by providing an all-in-one solution for SMBs and enterprises alike, expounding an approach to marketing that actually goes beyond just marketing automation. Though they're often ... Read More