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Read the latest Email Marketing Software software articles, news and reviews.
4 Tips for Earning Consumer Preference Data
By Ernan Roman | Mar 28 2013
Marketers are trying to deliver more personalized communications but lack accurate consumer preference data. Use these 4 tips to boost your strategy. Read More
Is your Email List OK to Send to?
By Meredith Thornton | Mar 27 2013
Before you hit “send” to your email list, there are a few questions that you must ask yourself. This infographic will help you understand your email list. Read More
Top 5 Gmail Labs Features for Marketing and Sales
By Adler Santos | Mar 06 2013
Aside from being built for general purposes, Gmail Labs features can also be useful for marketing and sales processes. This stems from the fact that people involved in marketing and sales nowadays are constantly interacting ... Read More
Death By Email Address
By Meredith Thornton | Feb 08 2013
Some people say that the only two certainties in life are death and taxes. As morbid as it may seem, let’s set aside the tax part of the equation and focus on death for a ... Read More
4 Foolproof Ways to Get Your Emails Read
By Adler Santos | Jan 03 2013
There are a variety of reasons why businesses get low response rates on emails intended for first customer contact. Some of the reasons that prospects usually have are a) they're drowned with other stuff to ... Read More
Yesware: A Must-Have Tool for Companies Using Gmail
By James Sullivan | Nov 07 2012
Check out the Gmail add-on for Chrome and Firefox offered by Yesware, a Boston-based start-up developing email analytics tools to help salespeople sell more. Read More
SendGrid Offers Scalable Cloud-Based Email Delivery
By James Sullivan | Jul 23 2012
Boulder-based SendGrid is at the fore of the transactional e-mail delivery market, sending roughly 2.6 billion e-mails monthly on behalf of clients such as Pinterest, foursquare, Scoutmob, and HootSuite. Read More
Six Secrets for Effective Email Marketing
By John Harrison | Aug 12 2007
Many companies today rely on email as their primary source of marketing outreach. It’s fast, inexpensive, and the results are almost instant. But, if you’re like most organizations, you may not be getting ... Read More