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Mastering Bid Management: Top 5 Tips and Tricks to Save Your PPC Campaigns
Posted February 12, 2013 by Amanda Andonian
Bid management is one of the trickier parts of PPC management, and one that search marketers often automate using their PPC software of choice. When you have dozens of campaigns running at once, the time commitment can seem… Read More
5 Secrets to Better Retargeting Ad Design
Posted January 11, 2013 by Amanda Andonian
Retargeting ad design may seem simple, but there's more to it than you think. Many businesses put little to no thought into their retargeting ad design, thinking that it's enough to just slap something together… Read More
ReTargeter: A Game-Changer for Online Advertising
Posted December 26, 2012 by Mark Aspillera
Retargeting, the use of cookies to track website visitors and provide customized ads for them on different sites, has the potential to completely upend the way we think about and valuate online display ads. We… Read More
6 Retargeting Platforms to Increase Website Traffic
Posted November 9, 2012 by Ashley Dotterweich
We’ve already introduced you to the great benefits that retargeting can bring your business: more traffic, more sales, and lower costs. Whatever your advertising goals, these retargeting platforms have options to help you achieve your… Read More
Bring Back Your Website Visitors with Retargeting
Posted November 6, 2012 by Ashley Dotterweich
When you post an ad online, hundreds of thousands of people might be exposed to your brand. But how many of those people actually want or need your product? The old model of static display… Read More