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Not Just Sales – CRM Software Can Do a Lot More
Posted October 16, 2017 by Sireesha Allaparthi
The meaning of CRM and CRM software has been so diluted that now, when people hear about it, they will think of sales software. However, CRM software helps organizations with more than just sales –… Read More
How to Enact Operational Change through Social Research
Posted April 22, 2013 by Steve Parker, Jr.
There are plenty of data sources out there that can help you create efficiencies and improvements in your brand or business. One commonly overlooked source is social research. We have written about the importance of social… Read More
It's Time to Customize Marketing
Posted April 17, 2013 by Jeff Adelson-Yan
Did you know that 49 percent of consumers surveyed in the US and UK said that they do not mind relinquishing personal data in order for a personalized shopping experience? Though the vast majority of… Read More
Ten Tips for Creating Enticing Calls to Action
Posted April 9, 2013 by Janelle Johnson
I read recently that the main point of multi-channel marketing is to stimulate interest that leads to a personalized email conversation with a prospect. If all roads lead to email, then your lead generation and… Read More
Cold Calling or Lead Generation, Aren't We Missing The Vital Point?
Posted December 3, 2012 by Laurence Ainsworth
Over the last few weeks it seems that the intensity of the debate about using cold calling or digital lead generation has increased to a level of intensity where it is getting a bit absurd. It seems… Read More