Posted December 13, 2017 by Brenda S.
Interactive content is on fire and it’s getting more and more popular by the day. Is that really a surprise? No, we always knew that user engagement was crucial for creating successful content. Keeping the… Read More
Posted July 22, 2014 by Jessica Jong
As in a game of chess, every decision made in human resources is strategic and critical. Using gamification in human resources is still a relatively new idea, but it has the potential to lighten the… Read More
Posted July 7, 2014 by Jessica Jong
Businesses are finding it harder than ever to attract (and keep!) people’s attention in our hectic world. Leaders in all industries have been grappling for years with the problem of not only capturing an audience's… Read More
Posted February 24, 2014 by Miranda Limonczenko
The gift card industry has exploded in growth. Cards have expanded from a single de-emphasized rack to a full-on aisle in the grocery store. Coffee shops, fitness facilities, sales teams, software developers and clothing boutiques… Read More
Posted December 26, 2012 by Aaron Kesteloot
I recently came across an interesting tactic in the way retailers and others interact with the consumer. I'm sure many of you have heard of it, but for those who haven't, it is the medium… Read More
Posted November 20, 2012 by Assaf Eisenstein
This post is a summary of GooodJob’s recent white paper, “Embrace a New Approach to Employee Referral Programs by Rewarding Efforts.” To read the entire white paper, click here. It’s OK to say it –… Read More
Posted November 2, 2012 by Ashley Dotterweich
Gamification isn’t a new idea – from puzzles on the backs of cereal boxes to airline loyalty programs, savvy marketing gurus have been figuring out ways to make ads interactive since the 1930s. But a… Read More
Posted October 29, 2012 by Amanda Andonian
Everyone may be talking about social media right now, but that doesn't necessarily mean that every company knows how to integrate the benefits of social into their brand and website. To help businesses make the… Read More
Posted October 26, 2012 by Ashley Dotterweich
As social media becomes an ever more integral part of marketing and customer interactions, businesses must find ways to encourage their users to show their love on Twitter, Facebook, and other social media sites. Gamification… Read More
Posted September 5, 2012 by James Sullivan
"Gamification" is the term coined by Bunchball to describe the use of game mechanics to drive user engagement in non-game contexts. We recently sat down with Bunchball founder Rajat Paharia to talk about the origins… Read More