Posted January 21, 2013 by Gareth Cartman
In the US, incumbent Presidents tell voters "not to switch horses mid-stream." CRM providers haven’t tried the same tactics, but the prevailing fear is that switching CRM systems can be a headache for everyone involved,… Read More
Posted December 11, 2012 by Amy Izzo
As a B2B marketing consultant, I know that a well-maintained client and prospect database (or lack thereof) can make or break a marketing campaign. More importantly, the right CRM system allows marketers to measure the… Read More
Posted December 3, 2012 by Laurence Ainsworth
Over the last few weeks it seems that the intensity of the debate about using cold calling or digital lead generation has increased to a level of intensity where it is getting a bit absurd. It seems… Read More
Posted October 9, 2012 by Gareth Cartman
When businesses invest in CRM for the first time, or seek to upgrade to a more powerful software package, many believe that expenditure is the biggest hurdle to success. It isn’t. It’s the implementation, and… Read More
Posted August 2, 2012 by Darlene Lin
If you run any kind of business, chances are that you have customer relationships to manage. Customer Relationship Management systems are designed to help organizations improve the way they interact with customers and prospects by… Read More
Posted July 18, 2012 by Darlene Lin
In this second installation of our “Search for a New CRM” series, we research and discuss possible alternatives to our current CRM system, Zoho. Our needs have been identified and desired solution features outlined; the… Read More
Posted July 5, 2012 by Darlene Lin
Researching, identifying, choosing, and implementing a business software system can be a long process. The investment in a system is one that will last years and affect how an organization functions, both internally and externally. Investing… Read More
Posted March 29, 2012 by N. Rowan
The media hasn't been kind to Enterprise Resource Planning (ERP) software in recent months. In early March, Panorama Consulting Solutions released a report stating that half of all ERP projects achieve less than half of… Read More
Posted March 10, 2012 by John Harrison
Mention the prospect of a CRM system to a sales team that is not automated and your suggestion may not be greeted with excitement. In fact, some sales representatives believe that the primary purpose of… Read More
Posted March 7, 2012 by George Middleton
Not too long ago, single instance ERP implementation was the primary way to install an ERP system. Now, with new technology and deployment models, two-tier ERP systems have gained prominence. Several big names in the… Read More