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Read the latest Web Engagement Management software articles, news and reviews.
Macy's Rewards Customers for Providing Tracking Permission
By Ernan Roman | Feb 06 2014
New technology allows companies to track consumer's every move. However, caution must be taken to ensure that tracking permission is gained before tracking commences. Read More
Pizza Hut: Preference-Driven Communications and Pizzas
By Ernan Roman | Oct 29 2013
Many companies capture large quantities of customer data. But few use the data to deliver a competitively differentiating customer experience. Pizza Hut is asking customers to provide their preferences and using that information to deliver ... Read More
The Website Feature That Never Goes Out of Style
By Levelwing | Sep 05 2013
So you’re building a new website? Or maybe you’re looking to revamp your current site with a fresh design and some new custom features? Regardless of all the new bells and whistles out there to ... Read More
WEM: What the Heck Is Web Engagement and Why Does It Matter?
By Kristin Crosier | Aug 09 2013
Google Web Engagement Management, WEM, or even What is WEM?, and you’ll be exactly zero steps closer to understanding what the heck the term means. We decided to clear up the confusion surrounding this industry ... Read More
Making Your App a Customer Engagement Solution
By Ernan Roman | May 14 2013
Businesses know mobile apps offer tremendous customer engagement opportunities – if done correctly. Unfortunately, businesses can overspend on customer engagement solutions like mobile applications without the engagement payoff. Follow these tips to avoid that outcome. Read More