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Read the latest Retargeting software articles, news and reviews.
Capitalizing on 2014's Top Client Buzzword: "Relevant"
By Levelwing | Dec 09 2013
As we dive headfirst into the last weeks of the year, one resounding theme we have heard from our clients is a desire to create more personalized experiences for target audiences in 2014 and to ... Read More
Top SMB Takeaways: SAP Sapphire 2013
By Laurie McCabe | Jun 18 2013
A couple of weeks ago, I had the opportunity to attend Sapphire 2013, SAP’s annual user conference. As is the norm for these events, SAP opened the fire hose to reveal new directions, product and ... Read More
5 Secrets to Better Retargeting Ad Design
By Amanda Andonian | Jan 11 2013
Retargeting ad design may seem easy, but it's harder than you think. Here are what I've found to be the secrets to designing more effective retargeting ads. Read More
ReTargeter: A Game-Changer for Online Advertising
By Mark Aspillera | Dec 26 2012
Retargeting, the use of cookies to track website visitors and provide customized ads for them on different sites, has the potential to completely upend the way we think about and valuate online display ads. We ... Read More
Search Retargeting vs. Site Retargeting: Which Is Better?
By Ben Plomion | Dec 04 2012
According to a recent report from Chango, almost two-thirds (just over 65 percent) of surveyed brand marketers and related agencies intent to increase their Retargeting budgets over the next six months. The results from this ... Read More
6 Retargeting Platforms to Increase Website Traffic
By Ashley Dotterweich | Nov 09 2012
We’ve already introduced you to the great benefits that retargeting can bring your business: more traffic, more sales, and lower costs. Whatever your advertising goals, these retargeting providers have options to help you achieve your ... Read More
Bring Back Your Website Visitors with Retargeting
By Ashley Dotterweich | Nov 06 2012
When you post an ad online, hundreds of thousands of people might be exposed to your brand. But how many of those people actually want or need your product? The old model of static display ... Read More