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Read the latest Marketing Automation software articles, news and reviews.
How to Use Post-Purchase Email Automation to Retain Customers
By Nirit B. | Oct 18 2017
Converting a customer does not mean that you are done doing business with them. Quite the opposite. Conversions actually open new doors, providing opportunities to conduct additional transactions and to forge long-term and profitable relationships ... Read More
Social Scheduling Tools Go Head-to-Head: Hootsuite vs. Buffer
By Camille Espiritu | Sep 28 2016
Platforms are constantly evolving, adding new features and making sure the software’s capabilities cater to their customers’ changing needs. It’s easy to overlook updating your company’s integrated platforms, but due to the tech industry’s rapid ... Read More
Picking an SMS Gateway Provider for Your Business
By Anand Srinivasan | Aug 24 2016
SMS gateway service is a great fit for small businesses but when choosing the right platform cost is a huge factor. Most business users consider the price per SMS as the primary criteria when evaluating ... Read More
6 Key Features of Marketing Automation Tools
By Chad Yee | Apr 28 2015
Leading marketing solutions offer all of the must-have capabilities for streamlining marketing activities. Here we cover six of the key features of marketing automation software. Read More
Comparing the Features of HubSpot vs Marketo
By Chad Yee | Jan 12 2015
HubSpot and Marketo are two heavyweights in the marketing automation industry that are very similar to each other. Both platforms serve as a software-as-a-service (SaaS) and carry an arsenal of features. But when it comes ... Read More
Behind the Software Q&A with Genoo President Kim Albee
By Kristin Crosier | Feb 13 2014
Marketing automation software vendor Genoo helps eliminate weak links in business marketing techniques with an all-in-one platform, personalized support and a wealth of helpful resources. We talked with Kim Albee, President of Genoo, about the ... Read More
Web Analytics: What Really Matters
By Levelwing | Dec 24 2013
You’ve seen multiple comparisons of potential benefits and advancements web analytics products promise for your campaign management needs and overall site goals. In the process of vetting a web analytics product, often times the debate comes ... Read More
Marketing Performance: A Theoretical Approach Using Advancements in Baseball
By Levelwing | Dec 04 2013
Traditionally, when defining a marketing effort’s efficiency or marketing performance, the answer might be a combination of conversion rate (conversion volume over overall volume), cost per conversion (dollars spent over conversion volume), or return on ... Read More
Why the Salesforce Cloud Keeps Getting Bigger
By Mark Aspillera | Nov 26 2013
Breaking into new segments is something Salesforce has pursued with gusto the past few years. We talk about how the company's behavior with previous acquisitions may transfer to the CRM giant's recent purchase of the ... Read More
Marketing Automation: Get Started With A Plan for the First Thirty Days
By Janelle Johnson | Feb 05 2013
Gleanster analyst Ian Michiels offers straightforward guidance for implementing marketing automation in the recent Gleanster Research paper, “The New Rules of Digital Engagement.” If you’re thinking about marketing automation software, consider whether your existing process ... Read More