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Read the latest Email Marketing Software software articles, news and reviews.
How to Use Post-Purchase Email Automation to Retain Customers
By Nirit B. | Oct 18 2017
Converting a customer does not mean that you are done doing business with them. Quite the opposite. Conversions actually open new doors, providing opportunities to conduct additional transactions and to forge long-term and profitable relationships ... Read More
Local Tech Series: Boulder, CO
By Erin Marrs | Jul 06 2016
For those who may not be familiar one of the West’s busiest tech hubs, Boulder’s story hasn’t always been tech-based. The 1960s showed a city widely known as a home for hippies, a demographic whose ... Read More
The Small Business Tools for Success
By Shaun H. | Apr 27 2016
In order to achieve fast-growing success, small businesses need all the help they can get when first starting out. To utilize your time as efficiently as possible, it’s essential to have talented people and efficient ... Read More
3 Powerful Email Marketing Tools for Small Businesses
By David Self | Aug 11 2015
While email marketing and automation is a common feature in enterprise software solutions, the prices can be far out of reach for smaller companies of 10 to 20 employees. The three web-based platforms below offer ... Read More
Email's Role in Online Shopping
By Levelwing | Nov 07 2013
Email clearly still has a place in today's increasingly fragmented digital world. Additionally, the average return on email marketing investment is estimated to be $44.25 for every dollar spent which is great news for any ... Read More
How Viral Emails Can Drive More Sales than Promotional Emails
By Ernan Roman | Aug 30 2013
Viral emails can often generate greater response and revenue than sales-focused emails. Following are examples and tips for sending engaging/interactive emails that do not contain sales pitches or feature products. Read More
70-75 Percent of Email Subscribers are Inactive: Tips for Improvements
By Ernan Roman | May 01 2013
Per recent guidelines, you will be penalized if your emails do not have adequate levels of deliverability and “engagement”. Guest contributor Ernan Roman discusses options to optimize your email marketing campaigns to increase open rates ... Read More
Setting Objectives For Your New Website? Don’t Forget About Increasing Customer Interaction
By Grant Epstein | Apr 25 2013
In addition to engaging, customer interaction oriented content that brings your product or service to life, your site must include strong calls to action and ways for your customers and prospects to interact with your ... Read More
Ten Tips for Creating Enticing Calls to Action
By Janelle Johnson | Apr 09 2013
The main point of multi-channel marketing is to stimulate interest that leads to a personalized email conversation with a prospect. That means that despite the attention you’re increasingly paying to social and other new tactics, ... Read More
Spike in Email Undeliverables: 5 Tips for Increasing Delivery
By Ernan Roman | Apr 05 2013
Major email providers such as Gmail, Yahoo, Hotmail and AOL have implemented new algorithms for email deliverability based on "engagement." If your emails are not triggering sufficient interaction, they are likely not to be delivered. Read More