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Three Technologies to Help Your Brokerage Firm Go Paperless
Posted May 6, 2013 by Emily Maxie
Like many other businesses, brokerage firms rely heavily on paper. But it doesn't have to be that way. Firms across the country are going paperless or reducing their paper waste, and you can too. The journey to becoming… Read More
Burberry's Multichannel Innovation; 3 Tips
Posted May 6, 2013 by Ernan Roman
The Challenge: What can we learn from a 157-year-old fashion company that’s being called “the world’s most digitally competent luxury brand”? That a multichannel and personalized customer experience is becoming the expected standard among consumers.… Read More
How the iPad is Changing The Game of Selling
Posted April 30, 2013 by Mark Magnacca
It is likely that in some point in your career you’ve either heard of or used the business tool that is most commonly referred to as ‘The 4 Ps of Marketing.’ These ‘4 Ps’ have… Read More
What’s the difference between electronic and digital signatures?
Posted April 23, 2013 by Emily Maxie
There's a lot of confusion about the difference between the terms "electronic signature" and "digital signature." In fact, many people use the phrases interchangeably Though they have a lot in common, there are some big differences between electronic… Read More
Yoplait's Cause Marketing Deepens Customer Engagement
Posted April 23, 2013 by Ernan Roman
The Challenge: Companies can deepen their engagement with customers by championing powerful causes. However, in order for these efforts to be effective, customers must feel that your efforts are authentic and truly helping the charity.… Read More
Spike in Email Undeliverables: 5 Tips for Increasing Delivery
Posted April 5, 2013 by Ernan Roman
The Challenge: Major email providers such as Gmail, Yahoo, Hotmail and AOL have implemented new algorithms for email deliverability based on "engagement". If your emails are not triggering sufficient interaction, they are likely not to… Read More
8 Things to Look for in a Digital Signature Vendor
Posted April 1, 2013 by Emily Maxie
Picking an electronic signature vendor is an important decision. The product doesn’t just need to be convenient, but it also needs to produce documents that will be legally valid for the life of the document. It can… Read More
Social Media Crises: 3 Tips for Calming the Storm
Posted March 29, 2013 by Ernan Roman
The Challenge: No company is immune to the possibility of damaging comments, posts and tweets. So how do businesses prepare for unwanted attention on far-reaching social channels? Are your marketing managers and social media tools… Read More
4 Tips for Earning Consumer Preference Data
Posted March 28, 2013 by Ernan Roman
The Challenge: Marketers everywhere are fighting an uphill battle: trying to deliver more personalized communications but lacking the accurate data to do so. Without that information marketers are still stuck sending 'Spray and Pray' blasts… Read More
Data at the Helm: How Analytics Impact Employee Valuation
Posted March 18, 2013 by Michael Tauscher
Data is everywhere. Big or small, external or internal, every company seems to be feverishly hunting for the next piece of cold, hard data that will finally give them the answer that will point their… Read More