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Facebook Rolls out Newsfeed Video Ads
Posted January 17, 2014 by Levelwing
There’s been a lot of chatter about the anticipated launch of video ads within the Newsfeed on Facebook (versus the video ads that were previously offered only as a premium Homepage placement) and it’s now… Read More
Behind the Software Q&A with Kona Lead Scott DeFusco
Posted August 22, 2013 by Mark Aspillera
There's no shortage of collaboration tools in the software world right now. More than a few of them are actually quite good at what they do, but few, if any, are good enough to cross… Read More
Knowledge Management and Social Media: A Friendship At Odds
Posted August 9, 2013 by Miranda Limonczenko
Social media and knowledge management: one organizes the information of a company while the other organizes the voices of the world. Knowledge management came along first in the mid 90s. Then its cousin, social media,… Read More
Social Media and Innovation: Why You Need to Get Your Hands Dirty
Posted May 16, 2013 by Stefan Lindegaard
I recently had a talk with a guy who claimed that he knew exactly what social media could do for companies. The funny thing is that he knew this without even using social media himself… Read More
How to Enact Operational Change through Social Research
Posted April 22, 2013 by Steve Parker, Jr.
There are plenty of data sources out there that can help you create efficiencies and improvements in your brand or business. One commonly overlooked source is social research. We have written about the importance of social… Read More
Twitter: Using News to Connect with Your Audience
Posted April 18, 2013 by Ernan Roman
The Challenge: News and events provide powerful opportunities to connect with your audience. Twitter makes this easy. Following are 7 tips. While not all companies can have a social media "touchdown" like Oreo's now famous… Read More
It's Time to Customize Marketing
Posted April 17, 2013 by Jeff Adelson-Yan
Did you know that 49 percent of consumers surveyed in the US and UK said that they do not mind relinquishing personal data in order for a personalized shopping experience? Though the vast majority of… Read More
Marketing's Social Media Sin of Omission
Posted March 18, 2013 by Dr. Emily R. Coleman
The Internet is filled with articles, discussions, and blogs on how managers should “market” to employees. We are told the best ways to motivate them. We discuss the best ways to communicate with them. We blog… Read More
Social Listening and Predictive Analysis for Healthcare Marketing
Posted March 8, 2013 by Jeff Adelson-Yan
In a society where social media (especially Twitter) is bursting with our every thought and (literal) status, it’s no surprise that social media start-up Sickweather was able to leverage social conversation into predicting something like flu season.… Read More
Make Your Social Media Channels More Effective in 4 Steps
Posted March 1, 2013 by Steven Van Belleghem
A large number of companies are thinking about their next steps in social media. One of the key factors in any social media strategy is the channel/content debate. Companies are struggling to capitalize on their… Read More