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AmEx: Small Biz Engagement Drives $5.5 Billion in Spending
Posted May 3, 2013 by Ernan Roman
The Challenge: In a study by the Business Marketing Association, most B2B marketers say customer engagement is a high priority within their marketing organization (72 percent), but 43 percent grade their company's level of customer… Read More
70-75 Percent of Email Subscribers are Inactive: Tips for Improvements
Posted May 1, 2013 by Ernan Roman
The Challenge: Per recent guidelines, you will be penalized if your emails do not have adequate levels of deliverability and "engagement". Consider the following options to optimize your lists to increase open rates and engagement.… Read More
Yoplait's Cause Marketing Deepens Customer Engagement
Posted April 23, 2013 by Ernan Roman
The Challenge: Companies can deepen their engagement with customers by championing powerful causes. However, in order for these efforts to be effective, customers must feel that your efforts are authentic and truly helping the charity.… Read More
Building Communities: 5 Takeaways from Frito Lay
Posted April 22, 2013 by Ernan Roman
The Challenge: Research from Forrester has found that 90% of consumers distrust brand messaging, including social media. However 70% of consumers believe in recommendations from friends or family. The opportunity for brands: build loyal social… Read More
5 Helpful Tips to Generate More Leads with Your Website
Posted April 12, 2013 by Antoine Dupont
A website redesign project should include ways to not only make it more appealing, but foremost, how to attract more qualified visitors which may turn into leads and eventually into clients. In my humble opinion, people will spend… Read More
Focusing on Relationships, Not Sales, Generates Greater Revenue
Posted April 9, 2013 by Ernan Roman
The Challenge: Traditional marketing has often focused on getting the sale. Instead, marketers should focus on retention and how to keep more customers for longer periods. Customer Lifetime Value, (CLTV), is a simple equation for… Read More
Spike in Email Undeliverables: 5 Tips for Increasing Delivery
Posted April 5, 2013 by Ernan Roman
The Challenge: Major email providers such as Gmail, Yahoo, Hotmail and AOL have implemented new algorithms for email deliverability based on "engagement". If your emails are not triggering sufficient interaction, they are likely not to… Read More
4 Tips for Earning Consumer Preference Data
Posted March 28, 2013 by Ernan Roman
The Challenge: Marketers everywhere are fighting an uphill battle: trying to deliver more personalized communications but lacking the accurate data to do so. Without that information marketers are still stuck sending 'Spray and Pray' blasts… Read More
Disney: Smart & Fun Shareable Content to Build Buzz
Posted March 5, 2013 by Ernan Roman
The Challenge: Creating content that is conducive to social sharing can be tricky. Here's how Disney used smart and creative magic to crack the code. Disney is using a mock university website and a promotional… Read More