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– RedPoint Planning Review
Product Snapshot
Technology
Product is available as an on-premise solution.
Customer Focus
Vendor works with multinational, enterprise and mid-sized customers.
Select Customers
Sonos, Nextdoor, Stripe, Netflix, Zendesk
About RedPoint Planning
RedPoint Planning is a financial management software solution that reports on financials and ROI from marketing campaigns. At the start, the program can create budgets and forecasts for marketing campaigns. As a marketing campaign is running, the system can track all interactions customers have with it. Users can filter out interactions by type and time period and individually navigate through each one. The product can use a number of prepackaged measurement tools to compare actual results against forecasts to see how much ROI is achieved. Users can apply a number of different metrics to data, and all past data can be used hone future campaigns. Lastly, RedPoint Planning can add customized metrics into its database.
About RedPoint
RedPoint was founded in 2006 and is headquartered in Delaware.
RedPoint Planning Key Features
- On-premise financial management software solution
- Builds budgets and forecasts for marketing automation campaigns
- Tracks each campaign interaction from a customer
- Compares actual results against forecasts
- Can measure results using a number of metrics and tools to determine ROI
- Supports user-made metrics
- Users can filter out interactions by time period and type
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