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SOCIAL MEDIA MANAGEMENT
Oracle Eloqua Social Marketing Review
Product Snapshot
Product Pricing
Pricing starts at $2,000 a month.
Technology
Product is available as a SaaS solution that requires no additional hardware.
Customer Focus
Vendor works with enterprise, multinational and mid-sized customers.
Select Customers
Boingo, Orange, Arby’s, MoneyGram, Cummins
About Oracle Eloqua Social Marketing
Oracle Eloqua Social Marketing is a social media management software solution that allows users to monitor, engage and manage their online communities. Users can run full social media marketing campaigns and target messages towards a number of individual follower segments.
Meanwhile, the program keeps track of what followers are saying, engagement metrics and campaign results. Users can also directly engage active community members with messages and receive notifications for whenever an important conversation occurs. Lastly, Oracle Eloqua Social Marketing works with other products in the Oracle Eloqua suite to streamline the exchange of all marketing data.
About the Company
Eloqua, an Oracle company, was founded in 1999 and is headquartered in Redwood Shores. Oracle acquired Eloqua in 2012.
Oracle Eloqua Social Marketing Key Features
- SaaS social media management software solution
- Runs full marketing campaigns over social media
- Can target messages to specific segments
- Tracks all campaign results and engagements
- Users can speak directly to followers
- Sends out notifications whenever key conversations occur
- Exchanges marketing data with other Oracle Eloqua products
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