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OptiMine Insight Review
Product Snapshot
Product Pricing
Contact vendor directly for pricing information.
Technology
Product is a SaaS solution and requires no additional hardware for installation.
Customer Focus
Vendor works with retail, financial services, and reservation services companies.
Select Customers
Pandora, Square, Keurig, Aflac, Discover
About OptiMine Insight
OptiMine Insight is marketing software that delivers marketing a holistic view and analysis across multiple marketing channels in order to identify what ads are driving performance and which ads are performing less well. The platform combines comprehensive, top-down views and bottom-up views for all marketing spend, and identifies which channels drive the most sales including offline, social, search and mobile channels.
The software analyzes which marketing channels drive the most revenue and generates the most new customers, drills into individual ad levels, and generates holistic data visualizations in order to support a clearer understanding of the data analysis. Additionally, the platform utilizes thousands of automated models in order to separate and isolate external factors including the economy, seasonality and market dynamics, as well as internal factors such as budget and creative executions in order to optimize results.
About the Company
OptiMine was founded in 2008 and is headquartered in Minneapolis, Minnesota.
OptiMine Insights Key Features
- Supports continual testing, measuring, acting and adjustment workflows
- Identifies ads and marketing efforts best suited for further investments
- Delivers actionable recommendations
- Measures offline and online ad performance
- Measures ad results across multiple device
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