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This product is no longer available
This product has been renamed or acquired by another company. You can find the new product offering at Zift Solutions.MARKETING AUTOMATION
– Marketing Advocate TPMA Review
Product Snapshot
Product Pricing
$1,200 to $2,400 a month
Technology
Product is a SaaS solution and requires no additional hardware for installation.
Customer Focus
Vendor works with OEMs that sell through and with channel partners; companies that leverage the channel for revenue, and technology resellers desiring to outsource their marketing.
Select Customers
Contact vendor directly for case studies.
About Marketing Advocate TPMA
Marketing Advocate Through-Partner Marketing Automation Platform (TPMA) is an all-in-one marketing automation platform that allows users to take control over reaching out and generating leads. TPMA includes a medley of features such as omni-channel marketing, lead management, campaign management, lead nurturing, lead scoring, analytics, event management and co-branded microsites. TPMA also includes fast deployment, expert services and client support to ensure hassle-free usage.
About Marketing Advocate
Marketing Advocate is a B2B channel marketing company which combines leadscoring, co-branded nurture campaigns and omni-channel marketing. The company is headquartered in Centerville, MA and serves hundreds nationwide.
Marketing Advocate TPMA Key Features
For channel marketers (OEM)
- Partner recruiting
- Partner activation
- OEM-led demand generation
- Partner-led demand generation
- CRM/PRM integration
- Branded + content enablement (Distributed content marketing)
For solution providers (VAR)
- Target contact list creation
- Automated email campaigns
- Multi-touch nurture programs
- Lead management including scoring and routing
- Inbound marketing and community features
- Search engine marketing (SEO and PPC)
- Lead qualification
- ROI measurements and analytics
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