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– Kenshoo SmartPath Review
Product Snapshot
Technology
Product is available as a SaaS solution that requires no additional hardware.
Customer Focus
Vendor works with enterprise, multinational and mid-sized customers.
Selected Customers
Razors4U, Jaguar, Walgreens, GameHouse, Social Point
About Kenshoo SmartPath
Kenshoo SmartPath is a marketing automation software solution that works with ad bidding platforms to adjust all bids for marketing campaigns. The program automatically creates a bidding model based on past campaign performance and can go live with all currently active ads. As viewers interact with ads, the system can automatically adjust bids to favor ads with the highest conversion rates. Meanwhile, users can track all campaign budgeting and spending and view forecasts for future campaigns. The product’s AI constantly adjusts to how viewers interact with ads, and all ad bid models can be manually customized at any point. Lastly, Kenshoo SmartPath works across social media, mobile, email and search engine ad channels.
About Kenshoo
Kenshoo was founded in Israel during 2006 and runs campaigns in over 190 countries. So far, users have seen a total of over $25 billion dollars in sales revenue. About 50% of the Fortune 50 companies use Kenshoo products.
Kenshoo SmartPath Key Features
- SaaS marketing automation software solution
- Works with ad bidding platforms to regulate bids
- Available for social media, email, search engine and mobile ad networks
- Can automatically create an ad bid model using campaign history
- Automatically adjusts bids based on how viewers interact with them
- Tracks all campaign spending against budgets
- Program AI easily adjusts to audience behavior
- All ad models can be customized at any point
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