Invoca Voice Marketing Cloud Review

Product Snapshot

Product Pricing

Contact vendor directly for pricing information.

Technology

Product is available as a SaaS solution that requires no additional hardware.

Customer Focus

Vendor works with midsize and large enterprises.

Select Customers

Quicken Loans, Vivint.SmartHome, OpenTable, The New York Times, Liberty Mutual

About Invoca Voice Marketing Cloud

Invoca Voice Marketing Cloud works across the user’s inbound calls department to manage all calls and provide key marketing intelligence. When a user receives a call, the program ties the call to a specific marketing campaign, message and/or social media channel.

As the calls come in, the system starts to build up analytics that show a complete picture of a company’s marketing performance. For call management, a number of filter and routing tools are available and can match calls to agents based on location, customer status and more. Lastly, the platform can take call data and populate a contact database with relevant data pieces.

About the Company

Invoca was founded in 2007 and is headquartered in Santa Barbara, California.

Invoca Voice Marketing Cloud Key Features

SaaS telephony and marketing intelligence software solution
Works with inbound calls
Attaches calls to marketing campaigns to show what types of marketing messages are effective
Can generate full marketing analytics for performance
Routes and filters calls based on location and other customer details
Imports contact data into a contact database after a call occurs
Integrates with other sales and marketing platforms